Position Purpose

The Sr. Analyst will work with clients to provide recommendations, deliver insights and improve digital marketing performance. This position requires consulting, marketing, and analytical skills. The Sr. Analyst will apply knowledge of online marketing to solve our clients’ business problems and work collaboratively with Media, Strategy, Account and Analytics Leadership to drive marketing excellence and efficiency for our clients.

 

Responsibilities

  • Analyze a breadth of media, video, social, mobile, email, web and database data to provide insight into the performance of clients’ omni-channel marketing programs
  • Develop overarching measurement strategies and reporting of key business metrics
  • Provide insights and develop recommendations based on measurement reporting and analysis
  • Maintain functional expertise in database marketing, integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements
  • Internal account team facing responsibilities representing all marketing analytics and emerging trends
  • Work closely with respective team members from various disciplines (media, creative, account management, research) within the agency and the client to optimize and coordinate campaign strategies
  • Definition of program key performance indicators (KPIs) as well as program measurement methodologies
  • Manage the tracking & reporting deliverables
  • Ensure consistent & relevant analytics designed to optimize & influence strategic direction
  • Develop and manage testing roadmap aligned to strategic direction and a deployment schedule for the program
  • Other responsibilities as assigned
  • May require overnight travel up to 5%
  • Create data visualizations and build dashboards encompassing multi-channel data sources

 

Required Knowledge/Skills/Experience

  •  Bachelor’s degree in a quantitative, marketing, mathematics, computer science, economics or business equivalent preferred
  • 4-7 Years in Digital Marketing Analytics
  • Detail oriented while keeping sight of bigger picture/trends, intellectually curious
  • Able to think about both practical and visionary uses of available data
  • Proven track record of driving analytical insights into tangible results
  • Demonstrable knowledge of analytics platforms, email, testing tools and other business intelligence tools
  • Video, Social and Web data experience
  • Experimental test design (A/B split, multivariate testing)
  • Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value
  • Visual presentation of data through Excel, Tableau, etc.
  • Passion for Analytics, Measurement and Testing
  • Strong Storyteller and Insights communicator
  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
  • Excellent communication, management and time prioritization skills
  • Work autonomously to drive best practice adoption across a wide variety of clients and verticals
  • Deep understanding of marketing, advertising, and customer profiling

 

Reporting and Succession

  • Reports to Lead Analyst

 

ABOUT MOXIE

Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, Los Angeles, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta, Porsche, American Cancer Society, Ocean Spray, Wells Fargo, The Coca-Cola Company, 20th Century Fox, Chick-fil-A, Nike, Ainsworth Pet Nutrition and Cisco Systems.

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