Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 70 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven’t changed, and neither have we. We’re still a family-owned business!
As a Digital Content Assistant, you will play a pivotal role in supporting our marketing team by assisting with various tasks including website updates, social media management, creative writing, and designing compelling and engaging content. This role offers an exciting opportunity to gain hands-on experience in marketing and advertising, working closely with a collaborative team whose goal is to enhance our brand presence and engage with our audience.
Pay: $15 - $17 per hour
The Digital Content Assistant opportunity is a fully on-site position reporting to the Digital Marketing Manager.
Qualifications:
Currently pursuing a bachelor's degree in Marketing, Communications, or related field.
Creative mindset with an eye for design and the ability to contribute to the development of visually appealing and engaging digital content. (Familiar Adobe graphic design programs)
Strong written and verbal communication skills with a keen eye for detail.
Proficiency in content management systems (CMS) for website updates (Wordpress or equivalent backend website management program experience required).
Familiarity with social media platforms, scheduling tools, and best practices for engagement.
Ability to multitask, prioritize, and meet deadlines.
Previous experience in marketing, social media management, or content creation is required.
Responsibilities
Regularly update the company website with featured offers, promotions, and relevant content.
Maintain accuracy and freshness of information regarding current employees and open positions.
Curate and publish weekly news stories to keep visitors engaged and informed about company updates and industry trends.
Manage social media accounts across various platforms including Facebook, Instagram, and LinkedIn.
Proactively source content from employees to showcase company culture, achievements, and behind-the-scenes moments.
Monitor and engage with customers by responding to comments, messages, and inquiries in a timely and professional manner to drive engagement.
Draft press releases for new employee hires, promotions, and important company announcements.
Collaborate with the marketing team to ensure press releases are aligned with brand messaging and distributed effectively to media outlets.
Working with existing assets to refresh the look and feel of marketing materials.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Pay is commensurate with the applicant's experience, as it relates to the position.