Who we are
Moniepoint is an all-in-one financial services platform for emerging markets and the second-fastest growing company in Africa.
Since 2019, Moniepoint’s technology has powered over 3 million people, offering personal and business banking, payment, credit and business management tools to help them succeed. Moniepoint processed $182 billion in 2023, and currently processes the majority of the POS transactions in Nigeria.
Job Summary
In the role of Regional Marketing Specialist, you will take charge of growing Moniepoint in your region, driving the adoption of Moniepoint products and services and building preference and top of mind to achieve market leadership.
We are looking for a professional with a deep local knowledge for consumer behaviour and consumer preferences, who understands the local cultural nuances and can communicate to customers of all incomes and education levels, in urban and rural areas, in a way that resonates with them.
Roles & Responsibilities
- Execute Moniepoint local marketing plan, adapting the national playbook to local needs.
- Lead local marketing activation and manage/optimize content to deliver on the agreed growth goals.
- Organize or manage Moniepoint activations during local events such as fairs, markets, concerts, cultural events
- Work together with cross-functional teams, such as CRM, Performance Marketing, Data Analysts, Consumer Research and Brand/Creative to run and assess your investments.
- Actively collaborate with the sales team and support them tactically to acquire customers from direct sales
- Manage the local marketing budget
- Build weekly and monthly reports to inform on business performance, providing the appropriate visibility to the Marketing Director and other senior management
Requirements
- 3-5 years of experience working in consumer sales or consumer marketing
- Business oriented with a strong entrepreneurship spirit
- A passion for measuring, evidence driven and return on investment obsessed
- Strong analytical skills, ability to draw conclusions connecting multiple sources of quantitative and qualitative information, and capacity to understand and work with complex marketing levers you have never worked before.
- Experience with ATL media is a plus
- Outstanding verbal communication and stakeholder management skills.
- Team management and people development skills.
- An empathetic, inclusive and curious attitude
What we can offer you
- Culture: We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
- Learning: We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
- Compensation: You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.
What to expect in the hiring process
- A preliminary phone call with the recruiter
- An interview with a business lead.
- A behavioural and technical interview with a member of the executive team.
Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.
