Position Summary

The Senior Data Analyst works with the leads for the analytics function on the Analytics team at Moda Operandi. The ideal candidate is data-driven, with an ability to understand the bigger picture. This role is responsible for providing actionable insights that ultimately drive value. The Senior Data Analyst should be comfortable presenting those insights and recommendations to various individuals across the organization.

What You’ll Do


● Own the delivery of digital analytics and insights across the business units, making recommendations and implementing improvements to current business practice.

● Conduct ad hoc analyses that will advise the marketing team on how to maximize channel profitability and optimize promotional strategies.

● Execute deep-dive analysis, through application of statistical methodologies, (such as cluster analyses) to provide insights into customer/marketing performance data


● Develop and disseminate weekly, monthly and quarterly E-commerce & marketing dashboards to the executive team

● Monitor website shopping funnel performance and identify marketing & merchandising opportunities to improve E-commerce KPIs

● Automate recurring reports to increase department and organizational efficiency

Planning & Forecasting

● Participate as the marketing lead in the annual business forecasting process and on an ad hoc basis to understand the impact of new company initiatives

● Maintain daily forecasts for key web metrics and measure performance against goals for Moda’s business divisions, product categories, marketing channels and visitor device types

Data Accuracy & Availability

● Partner with product, tech and marketing teams to ensure the right tracking is in place to measure success of initiatives, and to update tracking as new product features and marketing vendors are added

● Develop new methods for understanding how cross-device and cross-channel interactions influence current reporting

● Partner with QA team to automate the process for ensuring web analytics data is consistent and correct

Organizational Leadership

● Works with Senior Analyst to define digital analytics road map and prioritizes projects based on current company needs & future growth

● Advise marketing and tech teams on AB test design and implementation best practices

● Stay abreast of digital analytics technology and tracking best practices

Who You Are

  • Bachelor’s degree in marketing, math, statistics, finance, or related analytical field
  • 3+ years of experience in a digital analytics or web analytics role
  • Strong SQL skills, R or Python a plus
  • Self-starter & able to manage projects from ideation through completion
  • Strong Microsoft Excel skills
  • Strong data presentation and visualization skills. 
  • Experience with Google Analytics, Omniture/Adobe Analytics or other web analytics tools a plus
  • Experience with statistical software (SAS, SPSS, or open source equivalent (R / Python)) a plus
  • Experience with Looker or other dashboarding tool a plus
  • Experience with large data sets a plus
  • Working knowledge of HTML/CSS/Javascript a plus

Bonus Points

  • Communication and Influencing
  • Demonstrate ability to build and foster productive working relationships with cross-functional teams
  • Creative thinker with the confidence to share ideas with the team
  • Impact – the ability to:
  • Support cross-functional team improvement initiatives
  • Execute appropriate processes and decisions across the organization
  • Industry Knowledge
  • Comprehensive understanding of the fashion and luxury goods industry, consumer products and personal technology industries, and trends affecting them
  • Resiliency
  • Thrive in a fast-paced environment, welcoming challenges
  • Adapts to change with ease and composure
  • Curiosity
  • Possesses a desire to uncover and explore
  • Digital Acumen
  • Exceptional understanding of digital landscape and how all channels work together to create 360 degree impact

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.

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