About Our Company

M.M.LaFleur is a female-founded womenswear company based in New York City. We believe the world is a better place when women succeed, so we celebrate the modern professional woman through our clothing, styling, and community. Our thoughtfully designed pieces are practical, comfortable, and beautiful, and we hope that when you wear them, you feel like the most polished and powerful version of yourself. Our goal is to take the work out of dressing for work—whether that means heading to the office, networking over brunch, leading PTA meetings, or anything in between.

Who are we?

We're a group of go-getters who are passionate about reimagining the way women shop and dress for work. We get inspiration from our customers, and everything we design has a purpose and a human touch. We think big, but we sweat the details, and we take our work (but never ourselves) seriously. We’re steady but nimble, thanks to a whip-smart, energetic team that’s not afraid to be scrappy. We are perfectionists who sometimes spill on our clothes—we own our mistakes, turn challenges into growth, and evolve as we learn. We embrace ambiguity, celebrate weird ideas, and love a work in progress. We are kind but direct, and we practice Kizukai—a Japanese word that means “empathy in action.” We are incredibly proud of the team we’ve built, and we’re excited to continue evolving as we grow.

Covid-19 Note

Our corporate office is located in lower Manhattan, but to prevent the spread of Covid-19, most of our positions are currently remote. 

Overview of Role

As a member of the Creative + Brand Marketing Team, the Director of Brand Communications will focus on developing a holistic brand strategy for M.M. This role combines a number of areas of expertise to fuel a holistic public brand presence. Reporting to the VP of Brand & Creative, the Director of Brand Communications will develop integrated approaches to marketing our brand, from press placement to product marketing to content marketing. They will act as an authority on the M.M. brand and how the organization operates within this brand identity. The Director of Brand Communications will oversee the Brand Editor, Copywriter, and some functions of the Senior Product Marketing Associate.

Key Responsibilities

  • PR/Media Communications
    • Build media relations strategy, seeking high-level placement in various forms of media including print, digital, and broadcast
    • Manage PR consultants to pitch product coverage, brand thought leadership, speaking engagements, and other press
    • Oversee media relations for executive team, including participation in and preparation for conferences and panels
    • Plan and execute editor events or other PR functions
    • Create content for press releases and print features
    • Develop and manage influencer + brand ambassador programming
    • Report on PR + media results on a weekly basis
    • Establish goals and track KPIs to ensure programs are driving acquisition and brand growth
  • Integrated Marketing
    • Oversee the creation and production of literature in conjunction with product launches + performance marketing initiatives
    • Develop a strong product marketing strategy to drive increased interactions with specific product launches + pushes
    • Identify and enact worthy brand partnerships
    • Source + encourage communications around charitable events + partnerships
  • Content Marketing
    • Work with Brand Editor + Copywriter to develop written content that drives customer acquisition and retention, bringing larger numbers of customers to the M.M. website
    • Analyze content KPIs to determine the most successful and marketable content initiatives; develop this type of content to share with Performance Marketing Team
    • Collaborate with Social Media Manager to drive a social strategy that seamlessly blends brand content, product features, and marketing initiatives
    • Develop strategies to distribute content more widely, such as syndication or link-swapping 
    • Engage SEO tactics to make articles and content more easily findable 

As a member of the Brand Marketing Team, this role plays a crucial part in ensuring successful cross-team and cross-department communications. This role will work closely with the following cross-functional teams:

  • Performance Marketing
  • Events
  • Merchandising
  • People
  • Executive

Experience

  • 8+ years relevant experience
  • Bachelor’s degree preferred
  • Strong written and verbal communication skills

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at MM.LaFleur are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.