Program Description:

For MLB at Rickwood, Major League Baseball aims to empower students from the HBCU community in the greater Alabama area. This initiative supports MLB's ongoing efforts to honor the legacy of the Negro Leagues. Students will be involved in establishing local community activations and collaboratively creating digital marketing assets. These efforts are designed to contribute to the education and retention of the historic day, MLB at Rickwood, scheduled for June 20, 2024.

Curriculum:

The Major League Baseball Marketing Bootcamp will be a contextually relevant professional learning experience for select college students from HBCUs and colleges in the Birmingham area. This program will include five sessions, which will provide students with a real-life simulation of a job in marketing at MLB. The goal for the program is to educate students on marketing processes, and give them the opportunity to develop marketing ideas around “MLB at Rickwood Field,” a game celebrating the Negro Leagues taking place in Birmingaham this June.

  1. Introduction to Marketing
  2. Overview of Creative Process & Brief-Writing Workshop  - from strategy to creative development and implementation.
  3. Creative Development 
  4. Feedback Session/Check In 
  5. Presentation 

Between the five sessions, participants will work on developing their marketing acumen across strategy, creative, and presentation skills. MLB will provide templates and examples for the various tasks in which they are completing, as well as a suggested reading list to help provide opportunities for deeper learning. The five sessions will cohere into one comprehensive presentation to MLB’s marketing team with ideas to promote MLB at Rickwood Field.

Criteria:

  • Junior & Seniors from Alabama colleges and universities only
  • Preferred Major(s): Marketing, Sports Marketing, Communications, Business Management, Graphic Design 

Meeting Cadence:

  • Monthly 1-hour meetings starting in February through June 20, 2024  

The application period will remain open until Friday, January 26th, 2024.



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