Our Sr.Digital Marketing Manager will report to the VP, Demand Generation and work closely with the demand generation and wider marketing team in supporting all online marketing initiatives, goals and objectives. If you are a highly motivated marketer obsessed with SEO rankings, website statistics, testing, media buys, conversion rates, campaign performance, online ABM and driving high quality leads we want to talk to you.
Grow Mixpanel’s online presence via digital activity in paid, earned and owned channels.
Create and implement a strategy to drive awareness and customer acquisition across all digital channels.
Plan, build, manage, optimize and report on search marketing campaigns (paid & organic).
Develop an online ABM strategy to target specific people and accounts (as well as industry-specific)
Work closely with product marketing to understand product direction and uncover customer insights that will help advance digital strategy.
Provide thought leadership, identify trends and implement best practices for digital marketing, including: analytics, SEM/SEO, display, remarketing, email marketing, social media marketing and content marketing.
Work cross functionally to support key product launches, corporate campaigns, and seasonal initiatives.
Day-to-day management of all digital programs and campaigns.
Online agency selection and management as required.
Provide reporting & data analyses to problem solve, identify opportunities and communicate key performance trends to the organization.
Monitor competitive practices, keep up with industry trends and introduce new ideas for improving performance.
Manage a continuous conversion optimization process to maximize the performance of our demand generation programs.
At least 6 years marketing experience
Of which, at least 3 years of proven, hands-on experience optimizing online demand gen campaigns in order to meet aggressive business growth goals.
Strong understanding of website performance drivers, and the ability to use data to drive fundamental web engagement strategies.
Basic HTML and CSS skills and experience with best practices for landing page design.
Live and breathe Mixpanel, Google Analytics, Search Console, AdWords and Display Network.
Experience with programmatic buying, eg Adroll
Experience effectively managing paid search and creative agencies.
WordPress, Marketo (or other marketing automation systems), Captora, Google Adwords, Bing and LinkedIn Ads experience a definite plus.
Strong negotiation skills.
Excellent communication skills including written, verbal, and presentation.
Ability to thrive in a fast-paced, iterative, and deadline-driven environment.