.png?1695418449)
About Mixbook
Mixbook is the #1 rated photo book service in the US, with over 30K 5-star reviews, empowering over 6 million people to design and share their one-of-a-kind stories. We're a profitable, growing company known for our intuitive design platform, exceptional quality, and fanatical customer service. But Mixbook is more than just a product - we're a team of passionate individuals driven to make a difference.
What truly sets Mixbook apart is our commitment to creating a workplace where you can thrive both personally and professionally. We value collaboration, open communication, and a growth mindset. We believe in empowering our team members to take ownership, embrace challenges, and make a meaningful impact.
Our culture is built on a foundation of trust, constructive feedback, and a shared passion for delivering outstanding results. If you're looking for a place where your contributions are valued, your voice is heard, and you can grow alongside a talented team, then Mixbook is the place for you.
Mixbook is seeking an experienced, strategic and highly collaborative Senior Paid Social Manager to scale our existing and identify new paid social media channels. As the Paid Senior Social Manager for Mixbook you will report into the VP of Growth Marketing and play an instrumental role in developing the Paid Social strategy as well as owning the execution/implementation of the campaigns. You will be responsible for building and scaling cost-effective customer acquisition campaigns across all major paid social channels and will be using analytics to inform decisions and optimize a significant marketing budget against company goals.
Location
This is a remote position with quarterly travel to the San Francisco Bay Area. West Coast Working Hours; starting at 8am PST.
What You’ll Do
- Plan, design, and execute paid social (Meta, TikTok, Pinterest, etc) campaigns from execution to completion (audience segmentation, optimization goals, creative strategy/direction, measurement, etc).
- Use a data-first approach to analyze performance drivers to optimize for channel ROI.
- Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis. This is a hands-on role building & optimizing campaigns. Report on campaign KPIs to key stakeholders
- Optimize campaign performance towards activation, retention, and reactivation goals.
- Partner with internal teams to optimize campaign performance, product mix and customer journey; e.g. Creative, Data, CRM, etc.
- Manage the creative strategy across platforms and ensure they are relevant and driving efficiencies and scale.
- Develop relationships with key paid social partners to nurture performance growth. Manage external partners/contractors to maximize performance and ensure deadlines are met.
What You’ll Need
- 5+ years of experience directly managing paid social campaigns on the client-side (preferred) or at a performance marketing agency.
- Track record of growth through a solid understanding of paid social and all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV)
- Strong quantitative & analytical skills; able to use data to optimize day-to-day performance and have experience with incrementality testing.
- Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
- Knowledge of Meta bidding, targeting, optimization, as well as web & app tracking (pixel) setup and troubleshooting.
- Experience working with performance marketing metrics and platform reporting.
- Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
- Strong communication and presenting skills with an eye for creative performance (extremely important).
- Strong organizational skills and project management ability
- Mobile App marketing and programmatic experience a HUGE plus
Why Mixbook?
At Mixbook, you'll have the opportunity to make a real impact. You'll contribute to a product loved by millions and help people create lasting memories. You'll thrive in a healthy culture that values collaboration, growth, and open communication. You'll work with talented individuals who are passionate about what they do, and you'll enjoy competitive benefits and perks to support your well-being.
Mixbook's Mission
Our mission is to empower people to be creative and connect deeply with the ones they love.
Mixbook's Core Values
- Scrappy: We act like entrepreneurs, taking ownership and finding creative solutions.
- Caring: We have a heart of empathy, supporting each other and our customers.
- Craftsmanship: We have a spirit of excellence, striving for the highest quality in everything we do.
If you're ready to join a team that's making a real difference in the world, we encourage you to apply!
