Digital Marketing Manager

About Mishimoto

Mishimoto is the flagship brand of Resource Intl., an industry-leading engineering firm specializing in performance automotive products. We make the best cooling systems for our favorite performance cars. We move fast, we are driven to win, and we know it is important to be cool, whether it's under the hood of a car or at an awesome place to work. Our state-of-the-art corporate campus is located in Garnet Valley, PA, with four subsidiary locations worldwide.

Benefits and Perks

Our employees love our workplace because:

• It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.
• We make way for play – Attend wine and cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
• We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
• Our workplace is beautiful – Work in an office designed to stimulate creative thinking. 
• The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.
• The bennies– Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance. 
• We score – The bonus program is tied to overall company performance goals.
• Dog Days! Bring your dog to work everyday!

Mishimoto is the world leader in aftermarket performance cooling products.  Our Digital Marketing team is key in promoting our Push the Limits lifestyle brand.  The Digital Marketing Manager helps us keep a strong digital footprint by strategizing and implementing digital advertising campaigns across multiple Mishimoto channels, including email, SMS, social media, search platforms, and marketplaces.

Our Digital Marketing Manager understands the importance of shaping the story of a brand and tailoring that story to each generation of consumers. You’ll take the digital marketing tools of the trade, apply them to our potential and existing consumer base, and deliver targeted campaigns that both increase brand awareness and drive prospects to conversions. 

The Digital Marketing Manager will report directly to the Vice President of Marketing and will coordinate with internal teams as well as third party firms and resources to achieve goals.

What You’ll Do:

You’ll  manage and implement the digital marketing strategy and lead tactical operations across our growth-centric paid advertising channels. You will play an integral role in developing impactful campaigns to increase product demand and consumer sales, increase qualified traffic to our consumer websites and marketplaces, and tell our brand story to targeted customer segments. 

Digital Advertising – You’ll cater our content to specific customer audiences by:

• Developing a thorough understanding of our brand and products.
• Ensuring brand consistency and accuracy in campaigns across multiple channels including email, SMS, social media, search platforms, and marketplaces.
• Managing paid social media advertising campaigns to facilitate corporate needs such as advertising new and existing products, contests, Mishimoto career opportunities and special programs.
• Managing the product release process.
• Managing paid marketplace advertising campaigns for new and existing products while scouting the competitive landscape for additional marketplace advertising opportunities.
• Managing our global email and SMS marketing efforts, including list building, creating, and maintaining automated workflows as well as individual campaigns.
• Implementing and monitoring Google search, shopping, display and video campaigns globally.
• Creating and maintaining audience segments, strategizing, and implementing A/B testing based on purchase history, geographic location, and other customer attributes and behaviors to drive performance.
• Performing daily account management and monitoring KPIs of all advertising accounts and platforms.
• Analyzing data flow between advertising channels to develop and implement solutions that coordinate and optimize campaigns based on the customer journey.
• Developing and implementing optimized campaign structure, strategy, and targeting in accordance with company goals and marketing budgets.
• The proof is in the numbers. You will create weekly and monthly campaign reporting for all major metrics, goal tracking, and other initiatives to present to stakeholders showcasing progress against goals.
• Continuous learning to maintain professional knowledge and stay well informed of industry trends.
• Managing direct reports while creating a positive, engaged culture.
• Responsible for recruiting, performance management and employee development.

Marketing Support – You’ll be team player and help the marketing team succeed by:

• Being an all-around good guy or gal and giving the marketing team additional support as needed.

Your Creds:

• Bachelor’s degree in Marketing, Advertising, Communications or related discipline.
• 5+ years of professional experience in e-commerce advertising, digital advertising, including Google/Bing, social media, and marketplaces.
• 3+ years of professional experience in email and SMS marketing.
• Experience leading and developing direct reports.
• Expert in
• Ability to leverage data and translate into strategic recommendations.
• Well versed in e-commerce advertising and digital platforms including Google Search, Google Shopping, Microsoft, Facebook, eBay, Instagram, etc.
• Well-polished written and verbal communication skills
• Demonstrated problem-solving and analytical skills
• Excellent communication, interpersonal, and listening skills
• Ability to work outside of normal business hours as needed
• Microsoft Office. You can organize and navigate data in Excel like a champ, and you communicate seamlessly in Outlook.  

Extra Credit:

• Automotive enthusiasm and/or automotive industry experience
• Experience managing digital product feeds
• Experience using data visualization platforms such as Google Data Studio
• International marketing experience
• Master’s Degree

Who are you?

• Mad multitasking skills. You are comfortable switching gears and being hands on.
• Stellar written and verbal communications. Your friends might get annoyed when you constantly correct their grammar, but this pet peeve will be one of your greatest assets.
• You are organized and give attention to details. You enjoy dotting your i’s and crossing your t’s. You are meticulous but know when good is good enough.
• You’re a planner. Your day is meticulously organized from start to finish.
• You are known for your interpersonal skills and diplomacy.
• You believe feedback is a gift. You welcome constructive criticism continually wanting to improve.  You own and learn from your mistakes. 
• You have loads of good judgment, common sense, passion, responsibility, and confidence.
• You have strong problem-solving ability. You can think of a way to handle anything.
• You play well with others. You are solution oriented and know that it takes good communication and collaboration across an organization to be successful. We’re Team Mishi.
• You rise to the challenge of producing quality work with constraints imposed by the tyranny of time.

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.