About Misfits Market:
Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.
About the Role:
We’re looking for a Senior Marketing Manager (Paid Search & Display) to join the Misfits Market Growth Marketing team and manage our paid search & display advertising. This position will play a key role in our customer acquisition efforts and will be responsible for strategy, management, optimization, and reporting. Qualified candidates are expected to have extensive experience in the Google advertising platform, knowledge of digital advertising best practices, as well as experience managing growth / performance marketing objectives. Successful candidates will be self-starters capable of using critical thinking and analytical skills to identify opportunities to improve performance.
This role reports to the Director of Growth Marketing and works alongside a paid social marketing manager and offline channels marketing manager.
Responsibilities:
- Manage paid search & display campaigns on digital channels including Google and Bing
- Manage campaign elements including bidding, budgets, keywords, targeting, copy, creative for the objective of maximizing efficiency and volume
- Manage Google Video/Youtube & Shopping ads & Apple Search Ads
- Provide regular performance updates
- Perform and report on A/B tests to find optimizations
- Investigate paid search / display performance trends using marketing platforms and web analytics tools
- Collaborate with brand team members including copywriters, designers to develop new copy & creative
Requirements:
- 4+ years of experience managing paid search & display advertising
- Full mastery of Google Ads platform, including ad management, reporting, and conversion tracking
- Experience with growth / performance marketing objectives including new customer acquisition and/or sales
- Experience with Google Shopping campaigns / PLAs
- Strong communication skills, including the ability to express quantitative data & insights clearly and concisely
- (Nice to have) Experience with video advertising on Google
Details of Position & Benefits:
- Salary range $125k - $135k
- Full-time exempt position
- 100% Remote Work
- Salary and employee stock options commensurate with experience
- Unlimited PTO
- Multiple health, dental, and vision plan options
- Life Insurance
- 401K plan
- Misfits Market Employee Discount
