Product Marketing Manager

To support this rapid adoption of the marketplace model, and take an active part in our growth, we are looking for a Senior Product Marketing Manager

Your Impact:

Mirakl is looking for a creative, talented, and dynamic Product Marketing leader with a passion for positioning, messaging and launching market-defining technologies to help Mirakl accelerate its leadership in the dropship and catalog management solution space. This person will sit in the Boston office and must be willing to come into the office 3 times per week.

This is a strategic, high-impact product marketing role that will own product marketing for Mirakl’s flagship offering, the Mirakl Platform -  Marketplace and Dropship. As an individual contributor reporting into the Head of Product Marketing, this is a highly visible and collaborative role with substantial accountability and scope. You will work closely with your product management peers to define positioning for the Mirakl Marketplace and Dropship for well-established and emerging use cases across B2B and B2C industries, develop differentiated messaging, and creative ways to illustrate core value propositions which will have material impact on the growth of Mirakl’s business. 

What You Will Do:

• Product Strategy Development: Collaborate closely with Product Management to gain a deep understanding of the Marketplace and Dropship, aligning its capabilities with market requirements.
• Go-to-Market Leadership: Spearhead the go-to-market process, overseeing the strategic planning through to tactical execution, ensuring alignment across global markets.
• Market Analysis and Positioning: Continuously analyze market trends and customer insights to refine and enhance product positioning.
• Content and Messaging: Craft compelling narratives and marketing materials that highlight the unique value propositions of Mirakl’s solutions.
• Sales Enablement: Equip the sales and customer success teams with the tools and knowledge necessary to effectively sell and support our products.
• Cross-Functional Collaboration: Lead and collaborate with cross-departmental teams to drive product awareness and adoption, fostering an environment of teamwork and shared goals.

What Mirakl is Looking For:

• Educational Background: Bachelor's Degree required; MBA or Master’s degree is preferred.
• Professional Experience: At least 10 years of professional experience with a minimum of 3 years in Product Marketing within the Enterprise Software space.
• Industry Acumen: Robust understanding of eCommerce software and experience managing product launches and go-to-market strategies.
• Communication Skills: Exceptional written and verbal communication abilities, with the skill to simplify complex technical concepts for diverse audiences.
• Leadership and Influence: Strong leadership capabilities with the ability to drive strategy and influence cross-functional teams.
• Cultural and Market Insight: Experience working with diverse teams across multiple geographies, understanding various cultural dynamics and market conditions.

Desired Qualifications:

• Experience in eCommerce environments with a deep understanding of cloud-based technologies.
• Proven track record of contributing to significant business growth through effective product marketing.
• Experience engaging with industry analysts and influencers is advantageous.