A strong and on-trend product development pipeline can make or break the success of CPG brands. especially in the food and drink space. Mintel's blue-chip clientele look to us for guidance in keeping product development strategies qualified and forward-looking. We are seeking a Consumer Insights Analyst with experience in the space to write insightful syndicated research reports for our US market. These reports are designed to help Mintel clients understand current and future flavor and ingredient trends to drive product formulation and marketing. 

What You Will Be Doing:

  • Providing in-depth analysis of trending flavors and ingredients in various food and drink product categories, leveraging your category expertise along with consumer research and multiple proprietary Mintel tools to predict emerging flavor and ingredients. While US focused, these Reports will also look at ingredient and flavor trends globally to put US market in perspective and help predict future trends
  • Creating insightful reports that combine consumer data with secondary research on flavor and ingredient trends at a category level 
  • Translating data (consumer, market, manufacturer, menu) to actionable insights and forward-looking analyses
  • Identifying and evaluating flavor and ingredient trends in the context of economic, consumer, and social trends
  • Developing quantitative consumer surveys and qualitative exercises (eg discussion panels) designed to provide clients with an in-depth understanding of consumers interest in food and drink flavors and ingredients
  • Writing 10 full consumer reports per year, managing the process from defining the report scope, identifying key issues, designing consumer research, conducting trade interviews, analyzing data and producing the final report

What We Are Looking For:

  • Minimum of 3-5 years of experience in a relevant research, marketing, consumer insights, branding or consulting role
  • Experience working in CPG  food/drink or foodservice role, with a focus on flavors and/or ingredients, culinary product development, or marketing   
  • Ability to analyze multiple data sets, to see the patterns behind the data, and understand what these patterns mean from a business standpoint
  • Experience designing consumer research studies to address key issues and translating the findings into actionable insights
  • Expertise working with syndicated sales data, such as IRI or ACNielsen
  • Experience working with syndicated consumer research such as SimmonsMRI
  • Exceptional writing skills with the ability  to explain complicated concepts in a clear, concise way, providing insightful, forward-looking analysis 
  • Demonstrated presentation skills for large audiences and individual clients
  • Self-motivated, curious, creative, ability to think strategically, while following set processes with strong attention to detail

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets


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