Mintel is looking for a creative, digitally savvy, forward-looking Sr. Trends Analyst to focus on spotting and writing about intriguing innovations across Latin America. This person is a strong writer and data analyzer who will live and breathe consumer trends and has a clear understanding of how society, culture, lifestyles and brand activity is developing across Latin America. The Sr. Trends Analyst is a trendspotter -- finger on the pulse, voracious consumer of information -- who can take in Mintel’s suite of expert market research and regularly identify and report on new and exciting trends in the marketplace. 

The Sr. Trends Analyst’s main responsibility will be writing our “Trend Observations,” which are used to inspire new product and campaign development in line with consumer trends. The Sr. Trends Analyst will be able to observe brand and consumer activity from a wide range of categories to create compelling stories of how broader consumer trends are evolving and be able to create content that excites and inspires audiences with the latest trend thinking. They will form a crucial part of the global Trends team, ensuring insights delivered can be applied by our clients in their business.

 

What You Will Be Doing:

  • Creating Trend Observations that feature thought-provoking content on consumer trends
  • Managing and updating trends content using Mintel’s data tools
  • Working with research analysts to ensure Mintel’s trends are compelling, useful and applicable to a range of categories and demographics
  • Coordinating with freelancers on assignments along with editing and publishing their content
  • Overseeing the application of Mintel’s global trends to Latin America
  • Leading regional webinars 
  • Guiding clients in their understanding of how global consumer trends impact their business
  • Delivering presentations of Mintel’s trends and insights at client strategic meeting sessions / trade shows / internal and external forums / journalist events (approximately 25% of time)
  • Managing Loving Ownership of designated Trends, updating with relevant data, trend histories and sector applications of the Trend

 

What We Are Looking For:

  • 5+ years of previous experience within a Trends/Insights/Planning/Innovation/Journalism role within an agency or on the client side
  • Ability to identify patterns in data, and understand what these patterns mean for consumers and brands
  • Lateral thinking is critical, being able to spot innovations from a wide range of sectors to see how broader trends and themes are emerging
  • Excellent writing and editing skills
  • Ability to apply insights to a range of different categories
  • Ability to talk knowledgeably and confidently with our clients and at industry events about your area of expertise
  • Inquisitive by nature and hungry to find out what’s next

 

Note: As this position require fluency in English, we ask that you submit your resume in English

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

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