Are you naturally curious? Are you passionate about uncovering how people make decisions and what their unmet needs are? Do you understand Latin American culture and want to help companies better serve consumers in Latin America (LATAM)? Mintel is in search of an experienced consumer research and market analyst to deliver insights and client service for our new Latin American Consumer Insights program.
In this newly created role, you will use your critical thinking skills to develop research plans, analyze consumer and market data, and write research reports on how consumer trends are evolving in LATAM. You will also write about the commercial opportunities these trends offer our clients and work directly with them to provide insights and implications to help grow their business.
A credible, confident analyst with experience in turning consumer and trend research into bold, actionable insight is needed.
What You Will Be Doing:
Create insightful, topic-based reports that combine consumer data with secondary research on trends and innovations to create a full picture of the market
Translate data (consumer, market, manufacturer) into actionable insights and forward-looking analyses
Identify key market trends, and understand and tell the story behind the data
Identify objectives for consumer research and develop quantitative consumer surveys to meet those objectives
Share and present insights to clients – this may involve supporting client requests for presentations generated from existing content or new customized presentations
Build strong relationships with colleagues across the company
Contribute to brainstorming and strategy meetings, collaborate with analysts in other regions, and help support teams across the company
Support our PR and marketing teams to help promote Mintel’s expertise
What We Are Looking For:
Thorough understanding of Latin American culture and consumer mindset, ideally having lived in Colombia, Peru, Chile, or Mexico
Native Spanish speaker with full professional fluency in written and spoken English
At least three years’ work experience in a relevant research, marketing, shopper or consumer insights, branding or consulting role
A highly-organized, self-motivated person with excellent time management skills