With more than 20,000 media mentions each year, Mintel is never far from the headlines. The global PR team helps inform Mintel’s worldwide audience of the latest trends, innovations, and market developments to impact a diverse range of consumer markets. We are looking for an extraordinary person—creative, organized, driven, and fun—to join the Americas PR and marketing team and help drive awareness of Mintel brand among leading press throughout North and South America.

The PR Associate will implement Mintel’s media relations, social media, content marketing, speaking engagement, and internal communications strategies across the Americas, and will lend their creativity and expertise to drive the PR, communications and marketing initiatives forward.

In addition to possessing basic PR skills and an interest in market research, the ideal candidate will have experience working either in-house or at an agency and will be confident working alone as well as with a team.

What You Will Be Doing:

  • Grow Mintel’s brand awareness and media profile throughout the Americas
  • Manage, maintain and grow relationships with media across the region through proactive and reactive media communication
  • Respond to and coordinate incoming media requests
  • Manage and continuously update Mintel’s media database
  • Identify key publications for relationship building to drive media coverage
  • Proactively identify pitch topics to generate media coverage
  • Develop creative opportunities to promote the business and its products through PR campaigns
  • Write communications that effectively position Mintel’s business segments and its services, including press releases, pitches and blog content, utilizing Mintel’s wealth of content
  • Coach internal analysts on effective media interactions
  • Assist in maintaining PR relationships with internal marketing, research and commercial teams, as well as the Mintel business overall
  • Regularly monitor KPIs and goals and report back on the success of PR activities, with a focus on building awareness and generating ROI​
  • Work closely with other team members and international counterparts to ensure consistency of messaging
  • Assist with speaking engagement and events activity in support of the marketing team

What We Are Looking For:

  • 2-4 years PR experience required in a corporate or agency setting or a related role in marketing
  • Exceptional work ethic, cheerful demeanor, highly motivated with a “can do” attitude
  • Phenomenal written and verbal communication skills                                                        
  • Ability to prepare and disseminate data quickly and effectively to numerous media contacts
  • Proven planning, organizational and multitasking skills
  • Experience in corporate and/or product branding and positioning
  • Experience in project management
  • Experience implementing integrated communications for internal and external audiences
  • Demonstrable proactive and reactive media relations knowledge and skills including press release and media pitch development
  • Experience pitching press (via email, phone and in-person).
  • Proven media relationships with journalists in the CPG and/or marketing/advertising space
  • Track record of high performance under pressure and adherence to deadlines with a quality product
  • Demonstrable business maturity and professionalism
  • Understanding of working within corporate structure for approval processes
  • Proficiency in application and adherence to AP-style guidelines
  • Proficient use of Word, Excel and PowerPoint
  • Proficient use of social media platforms such as LinkedIn, Twitter and Facebook
  • Proficient use of traditional and social media monitoring platforms

 Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

 

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