POSITION SUMMARY

We are looking for a Competitive Intelligence and Market Research Specialist to play a crucial role in building and supporting our market intelligence.  As a critical member of the Marketing team, you will provide the sales and R&D organizations with a deep technical and strategic understanding of the competitive landscape, and build strategic programs to monitor, position effectively, and win deals against competing products and services. You will support competitive enablement, effective sales tools, internal/external competitive research, technical breakdowns, win/loss analysis, and real-time, in-the-field deal support.

This role requires a researcher mentality and a storytelling skillset, with an ability to turn data into insights. The right candidate will have sales technology domain expertise, strong communication and project management skills, and experience in creating compelling messaging to educate stakeholders on competitive offerings.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

 

  • Monitor for new, emerging, and evolving competitors across same and adjacent market segments, execute technical research on competitors and deliver actionable insights and the latest updates to the product, sales, and customer success teams
  • Track and analyze competitive announcements and new product releases
  • Collaborate with solutions architects, sales, and customer success to identify, gather and disseminate competitive technical information through all stages in the sales process
  • Develop comprehensive messaging frameworks, “battle cards,” competitive playbooks, and other assets that successfully arm sales and customer success teams with detailed competitive intelligence and resources
  • Build and deliver clear, compelling, fact-based enablement materials highlighting Minitab’s product and technology differentiation
  • Train sales and field teams on successful competitive strategies: from first customer meeting, through technology evaluation and pricing strategy
  • Support high-profile sales opportunities by partnering with account teams and participating in customer meetings
  • Develop effective competitive messages for global sales and marketing campaigns
  • Build and refine a right-sized competitive intelligence response process for rapidly evaluating existing competitors and emerging threats and establish compete-specific training curriculums supporting all customer-facing teams
  • Provide insights to product development on relevant technology advancements made by competitors
  • Build relationships across teams, particularly with solutions architects, sales, marketing, and product, to evangelize the competitive intelligence function
  • Be comfortable presenting as an Subject Matter Expert in front of both internal and external audiences and at the executive level

 

Experience You'll Need

  • 1-3 years of experience with competitive intelligence programs, ideally in a B2B SaaS space
  • Strong business acumen to analyze competitive strategies and propose effective countermeasures
  • World-class ability to ‘deep dive’ into technical investigations and quickly synthesize key points for different audiences and information consumers
  • Ability to work across the entire company, from executive staff to individual contributors in sales, engineering, marketing, and more
  • Exceptional communication skills: verbal, written, and visual
  • Skilled in taking key insights about competitors’ products, strategy, and messaging and translating them into key takeaways, compelling narratives, and high-impact sales resources
  • Team player and strong cross-functional collaborator and influencer who knows how to drive success working with product, engineering, sales, partners, and post-sales teams
  • Experience in the market and technology landscape in which Outreach competes
  • Ability to gather and analyze technical features and identify and capture competitive risk and opportunity through various research methods and resources
  • Experienced in establishing, optimizing, and maintaining customized third-party competitive intelligence services for monitoring competitors and developing competitive response content
  • Outstanding communicator including written, presentations, and analysis; comfortable interfacing with C-level and senior members of the solution engineering, sales, customer success, marketing, and product teams

EDUCATION, KNOWLEDGE, AND EXPERIENCE

  • Bachelor's Degree or higher in a business or engineering related field, course work in statistics/computer science a plus.
  • 1-3 years of professional experience in a high growth SaaS company.
  • Experience in market research including survey work, internet research, persona building, on the ground research at industry and competitive conferences
  • Interpret data, create insights and translate it into action plans
  • Prioritize and achieve in an environment that requires fresh thinking and new ideas

QUALIFICATIONS, SKILLS, AND ABILITIES

  • Excellent verbal and creative writing communication skills, including the ability to explain Minitab software and services to both technical and non-technical audiences.
  • Highly organized, accurate, thorough, and able to assume diverse responsibilities.
  • Excellent time management skills and the ability to complete projects on time with minimal supervision.
  • Project management experience including scheduling, planning, and managing projects to completion is a plus.
  • Results-driven, self-motivated, and able to work in a dynamic environment.
  • Strong interpersonal skills.
  • Sharp analytical skills and ability to interpret data and pursue actionable outcome.
  • Travel on an as needed basis both domestically and internationally, must be a current and valid passport holder.
  • Ability to speak, read, write, and understand the English language.

 

ORGANIZATIONAL RELATIONSHIPS:

SUPERVISION RECEIVED

Receive direct supervision from the Manager, Competitive Intelligence and Market Research and/or Chief Marketing and Strategic Planning Officer regarding work activities.

The statements herein are intended to describe the general nature and level of work being performed. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required by personnel so classified.

Minitab is a Federal contractor and is following all applicable COVID-19 vaccination requirements.

Apply for this Job

* Required

  
  


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Minitab ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.