POSITION SUMMARY

Create compelling copy for marketing communications, campaigns, and experiences that positively influences potential leads, builds long term relationships with our current customer base, and establishes Minitab as an industry thought leader across the globe.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Take a thematic approach to global content. Write concise, engaging content that expresses the brand voice and personality. Find the right language to captivate, capture, and cater to various customer audiences across many different mediums for technical products in a B2B environment.

Create copy and manage content:

  • Work with global marketing manager, product managers, and other subject matter experts to develop original global content that supports marketing campaigns for lead generation, lead nurturing and brand awareness that contribute to sales growth.
  • Prepare compelling messaging and content for promotions across various channels that supports strategies and brand awareness.
  • Mine content from trainers, consultants, etc. to leverage their knowledge in-market.
  • Write, edit, and proofread communications copy for accuracy and to ensure consistency of brand messaging, positioning, and value proposition.
  • Proactively develop standards, processes, and best practices for content updates, creation, distribution, and repurposing.
  • Plan content for campaigns based on the customer buying journey (i.e., suggest types of content that will progress prospect from awareness to selection and purchase).
  • In conjunction with global marketing manager, develop brand guidelines for Minitab (corporate) and its products
  • Experience with writing long form content such as case studies preferred

Enhance, refine, and drive a consistent, compelling voice across channels:

  • Foster ideas and creative thinking into content that can be implemented quickly independently or collaboratively.
  • Optimize global content for regional use (localization) across all sales stages, in all channels (tradeshow/events, email marketing, social media, advertising, sales enablement tools, etc.).
  • Build and manage a resource library of content and messaging standards to facilitate reusing content to match customer/regional needs.
  • Evaluate finalized copy for compliance with policies, style, and tone.
  • Write, edit, and proofread press releases and social media posts.

Measure and Learn:

  • Keep internal portal tools updated with current digital versions of content published.
  • Seek and integrate customer feedback and test results to optimize content and language.
  • Track content usage to use in planning and future tactics.
  • Evolve content themes to continue to engage target audiences.
  • Market monitoring of content solutions.

ADDITIONAL RESPONSIBILITIES

  • Provide leadership in the region by mentoring and supporting other members of the marketing content team.
  • Administration of our social media platforms day-to-day activities.
  • Participate in campaign and brand story ideation.
  • Develop and post content on the intranet and public website pages, including services, news, events, articles, and speaking engagements, as needed.
  • Develop and issue press releases as needed.

EDUCATION, KNOWLEDGE, AND EXPERIENCE

  • Bachelor’s degree in marketing, communications, journalism, public relations, or related field, or equivalent experience is required.
  • At least 6 years’ in previous work experience in a B2B environment and technical product and/or software copy and content development experience is required.
  • Proven working knowledge and experience with Content Management Systems (CMS) repositories that support easy authoring and retrieval of content (visuals, text, videos, manuals).
  • Strong knowledge of best practices for social media, PR, and email programs.
  • Working knowledge of site traffic analysis tools such as Webtrends, Google Analytics, etc.
  • Working knowledge of Microsoft and Adobe platforms (Word, PowerPoint, InDesign, etc.) and essential communications tools (Sprout Social, WordPress, etc.).
  • Experience with media monitoring and business intelligence software such as Meltwater.
  • Experience with customer relationship management (CRM) systems (i.e. Dynamics 365, Sales Force, etc.).
  • Project management experience including scheduling, planning, and managing projects to completion is a plus.

QUALIFICATIONS, SKILLS, AND ABILITIES

  • Strong creative, strategic, analytical, and organizational skills.
  • Excellent creative writing and editing abilities.
  • Excellent oral communication skills.
  • Demonstrated ability to manage multiple projects simultaneously and to create and maintain project lists and timetables for a large team with strong attention to detail.
  • Highly motivated, willingness to think outside the box, and work collaboratively in a team environment.
  • Highly organized, accurate, thorough, and able to assume diverse responsibilities in a fast pace environment with minimal supervision.
  • Strong understanding of traditional and social media landscapes.
  • Demonstrated ability to interface cross-functionally.
  • Ability and willingness to travel as requested.
  • Comfortable working in a multi-lingual and multi-cultural environment is a must.
  • Working knowledge of Spanish or Portuguese language skills is a plus.
  • Proficiency in speaking, reading, and writing the English language is required.

 

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Minitab are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.