About Mindvalley
Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies. But we're more than that. We're currently working on the most advanced learning system on the planet - a version of Ironman's Jarvis that utilizes AI and augmented reality to provide customized learning to turn anyone into a superhero. We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.
About the Role
We are seeking a passionate and data-driven Conversion Rate Optimization (CRO) Specialist to enhance our B2C Marketing team. This role is pivotal in leveraging creativity, analytical prowess, and a deep understanding of user experience (UX) principles to elevate customer journeys and propel business growth through improved conversion rates across digital platforms, such as websites and landing pages.
Responsibilities
- A/B and Multivariate Testing:
- Assist in conducting A/B tests and multivariate tests to fine-tune conversion rates and user experience.
- Analyze test outcomes to inform further optimization strategies.
- Analytics and User Behavior Analysis:
- Utilize tools like Google Analytics, Hotjar, and VWO to study user behavior and identify optimization opportunities.
- Support data-driven decision-making processes by interpreting analytics insights.
- Cross-functional Collaboration:
- Work alongside marketing, design, and development teams to implement effective CRO strategies.
- Ensure cohesive execution of optimization practices across all digital touchpoints.
- Landing Page and Content Optimization:
- Aid in the development and refinement of landing pages and CTAs to maximize conversion potential.
- Engage in content optimization efforts for enhanced user engagement and conversions.
- Customer Insights and Market Trends:
- Facilitate the collection of customer feedback through surveys and feedback tools to grasp customer needs and pain points.
- Stay abreast of the latest CRO, UX/UI design, and digital marketing trends to continuously improve strategies and techniques.
Technical Competencies
- CRO Principles and A/B Testing: Basic knowledge of conversion rate optimization and experience with A/B testing methodologies to enhance website performance.
- Web Analytics Tools: Familiarity with tools such as Google Analytics, Optimizely, VWO, or similar, for analyzing user behavior and optimizing conversion paths.
- Data Analysis: Strong analytical abilities with a knack for interpreting data to make informed marketing decisions.
- Web Development Basics: Understanding of HTML, CSS, and JavaScript preferred, to effectively collaborate with technical teams in implementing CRO strategies.
Soft Skills
- Communication: Excellent communication skills to effectively collaborate with cross-functional teams and articulate insights and strategies.
- Teamwork: Ability to work cohesively with colleagues across various departments to achieve common goals.
- Creative Thinking: Creative mindset with an attention to detail, essential for innovating and refining conversion strategies.
- Continuous Learning: Commitment to staying updated on industry trends and best practices in CRO, UX/UI design, and digital marketing.
Experience
- Bachelor’s degree in Marketing, Business, Psychology, or a related field is preferred.
- 1-2 years of experience in digital marketing, CRO, performance marketing, or a related field.
- Nice to have: Experience with UX/UI design principles, certification in Google Analytics, and familiarity with paid media strategies for enhancing CRO outcomes.
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.
