LONDON, with flexible working


About Mind Gym

We're Mind Gym. We're behaviour change specialists that equip ambitious companies to be ready for tomorrow.

For over twenty years, we've worked with companies like Coca-Cola, Unilever, Microsoft, Vodafone and Southwest to transform their organisations. In fact, we've partnered with over half the FTSE 100 and S&P 100.

Our unique, behavioural science approach sets people up to make better choices every day and equips companies to maximise their human advantage. Over 3 million professionals have taken part in a live Mind Gym experience and we're just getting started.

We're looking for people that can change people. If you're determined to use smart ideas to make a difference, we'd like to hear from you.


The Job

We are looking for a Senior Copywriter to join our Creative team and help turn the world's best-kept secret into one of the world's most talked about.

Partnering with the Design Director and designers you'll supply the language and ideas for cutting-edge creative campaigns that build excitement, raise awareness and change behaviour.

This will mean writing with flair and efficiency, crafting headlines that grab attention; copy that explains with clarity and CTAs that create urgency. You’ll develop concepts and content across a number of platforms, including digital, print and video.

You’ll also manage the day-to-day written output of the Creative team, crafting, editing and rewriting copy and proofreading content to ensure a consistent and error-free output.

What you'll be proud of achieving in 2021:

  • Creating stories, narratives and concepts for engagement campaigns which will be brought to life working with the design team
  • Understanding and utilising the behavioural science content and point of view like Diversity, Equity & Inclusion and Performance Management when creating concepts for campaigns
  • Getting under the skin of audiences, finding out what makes them tick and how you can best engage them
  • Working to, and occasionally creating verbal guidelines for internal and external brands and projects
  • Collaborating with the wider creative team, including Solutions Designers (our Behavioural Psychologists) and Strategists to produce copy for narratives, emails, nudges, scripts and pitch decks
  • Presenting creative work to clients and building their excitement around it.


About You

  • An insatiable appetite for writing persuasive copy for creative campaigns and able to create conceptual ideas that are strategically sound and tactically achievable
  • Strong understanding of how different ways of framing a sentence or idea can have different impacts and meanings
  • Demonstrable experience of writing for a variety of brands and different audiences, proficient at writing headlines, straplines and long copy
  • Excellent attention to detail, you dot every i, cross every t and pick up on the smallest of inconsistencies with zero mercy
  • Able to work on your own and with designers to marrying words and pictures into powerful and persuasive messages
  • A mix of advertising/in-house and B2B experience would be advantageous.


Working at Mind Gym

We want people to do their best work every day and that's why we ensure everyone at Mind Gym works in an environment that challenges them to be their best, while maintaining a strong sense of wellbeing.

Mind Gym is committed to diversity and inclusion. We offer equal employment opportunities to all applicants regardless of age, gender, ethnicity, disability, sexual orientation, socio-economic status, religious beliefs, marital or parental status.

We support flexible working arrangements for all roles, unless operational requirements prevent otherwise.  We are committed to providing a working environment where everyone's individuality and unique contributions are recognised, valued and respected.


Apply for this Job

* Required

Diversity, Equity and Inclusion Monitoring Form (UK)

Mind Gym is an equal opportunity employer.  This means that individuals seeking employment at Mind Gym are considered without regard to race, colour, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity,  sexual orientation or any other protected characteristic.  In keeping with this commitment to equal opportunity, you are being given the opportunity to provide the following information in order to help us understand and track our diversity, equality and inclusion efforts. 


Completion of this form is entirely voluntary and if you chose not to provide the information this will have no impact upon the consideration of your potential employment. Collection of this information is completely confidential and is not shared with those involved in hiring for this position.  All information is aggregated and anonymized and we only use aggregated data for our monitoring and reporting purposes.

What is your ethnicity? (Select one)

Gender Identiy (Select one)

Do you identify as Transgender? (Select one)

Sexual Orientation (Select one)

Are you a person with a disability? (Select one)

What is your age? (Select one)

What is the highest degree you have attained? (Select one)