As a member of the Member Retention team, the candidate will analyze customer behavior and implement necessary changes in order to increase conversion and revenue by retaining customers in all our properties.

 

What you'll be doing: 

Benchmarking

  • Monitoring industry changes and benchmarking against online competitors;
  • Conduct market research to find answers about consumer requirements, habits and trends;

Implement Marketing strategies:

  • Come up with creative strategies to test all elements in the member areas (marketing messages, calls-to-actions, banners, page layouts, page designs, page flows, etc.) to increase retention and revenue;
  • Work closely with the designer team and the integration team for the proper implementation of the tests;
  • Optimize site/page performance to increase clicks and conversions;
  • Monitor live tests to make sure everything works as intended;

Analysis:

  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies & return of its ROI;
  • Analyzing traffic sources, metrics, and patterns on all web properties;
  • Report on the progress of conversion optimization on a weekly and monthly basis through the delivery of key performance indicator reports and conversion test logs;

 

What you'll need to be successful:

Must haves: 

  • Degree in Business/Marketing with over 3 years relevant experience
  • Experience with A/B testing and digital marketing campaign optimization, including advertising, User Experience, and landing page optimization
  • Understanding of basic website design and development and work closely with Designer and developer to optimize the websites
  • Comfortable with gay content (as a part of the job will be to increase KPIs on the gay networks)
  • Creativity
  • Organized person able to manage with multiple tasks at the same time
  • Candidate must be fluent in English

Nice to haves: 

  • Experience in a scrum and sprint environment would be considered as an asset

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

In this role you may be exposed to adult content  

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