Job Overview

Migo is looking for a Content Marketing Specialist to join our Content Team in Indonesia! This person will work closely with our Content and Marketing teams to conceptualize and execute out of the box, creative content promotion ideas aimed at boosting content engagement and consumption. This role is critical in ensuring that we highlight right titles to the right audiences at the right time, across online and offline channels. This opportunity challenges you to leverage your market knowledge, creative thinking and deep passion for content in developing ideas and campaigns which will elevate Migo users’ content experiences!

 

Responsibilities

  • Drive content promotions with Marketing team by pushing the right title at the right time in front of the right customer
  • Liaise with various internal and external stakeholders, to collate all required content promotional materials (e.g. hi-res key art, promo videos, voxpops, etc), and create marketing briefs with necessary USPs, angles, and ideas to effectively promote titles in-app, online and offline channels
  • Determine the strategic intent behind creating a content marketing strategy (e.g. acquisition of customers, deeper engagement with titles or mass promotion) and tailor content promotions around that
  • Lead all content promotion efforts with Marketing team and develop creative merchandising efforts in-app to drive downloads and usage
  • Monitor, measure and report on the effectiveness of promo efforts, campaigns and forecasts
  • Working closely with Marketing, act as the key liaison to get KOL, influencers and celebrities to promote Migo
  • Ensure that the content and marketing calendar is aligned with campaign promotions, special events, and regular programming push
  • Monitor market movement and trends on how content is used to acquire, engage and retain customers, and ideate ways to attract more eyeballs to Migo

 

Qualifications

  • At least 5 years’ work experience in the broadcasting, marketing, publishing, digital media, and/or OTT platforms
  • Strong experience developing and managing content marketing campaigns that will translate to improved content watch hours per week
  • Creative mindset with the ability to leverage data to develop content marketing strategy/decisions
  • Understands the Indonesia market and customer segments well, and is crazily passionate about content

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