MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer than soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription. Through the years the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products.

Today MeUndies has sold more than twelve million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and its relationship with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options including singles, packs, matching pairs and its monthly membership. It opened its first flagship store in Los Angeles in 2018.

We’re looking for a consumer-obsessed Head of Performance Marketing to lead all customer acquisition and retention strategies across the full funnel for MeUndies.  In this role, you will be responsible for creating our channel expansion & optimization strategy, building out our efforts to deploy budget against customer / member acquisition goals, and refining our attribution modeling. You will also drive strategy and execution around engaging our customer base to drive repeat sales and loyalty..You’ll inherit and continue to build a team that executes across paid social, display, TV, direct mail, podcast, affiliate, email, paid influencer and media strategy / infrastructure. You’ll be encouraged to test, learn, take risks and bring our marketing efforts to the next level while also growing the budget significantly. We’re looking for folks passionate about lifecycle marketing, a willingness to geek out when it comes to consumer e-commerce behavior and the drive to leave no retention rock unturned.

You’re the right person for the job if you’re curious & optimistic, consumer-first, equally analytical and entrepreneurial, and if you are able to be scrappy, flexible and solutions-oriented in a fast-paced environment.

Come join us.

What You’ll Do:

  • Coach, develop, and mentor an existing team of high-performing growth & retention marketers
  • Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
  • Build and deliver growth forecasts, partnering with Finance, Product, and Digital Product teams to refine scenarios based on expected performance
  • Partner with cross-functional leaders to grow our membership program, drive LTV, and reduce churns/skips
  • Be responsible for leading all CRM retention marketing efforts and increasing engagement and loyalty with new and existing customers
  • Maintain and evolve a testing framework to expand our volume & pace of learning across the business
  • Find opportunity at the intersection of algorithms, engineering, creative, finance, and marketing to differentiate how we approach media buying
  • Lead exploration of emerging marketing channels, vetting partnerships ideas and advertising proposals, to support our broader goal of channel diversification
  • Manage and oversee outside agency partners to optimize and expand upon existing campaigns
  • Work with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights to inform future strategy
  • Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)
  • Collaborate with the Creative team to develop a deep understanding of what resonates with our customers and optimize content/messaging accordingly

What you have:

  • 7+ years of online marketing experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scale
  • Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required)
  • Successfully tested into and launched at scale both upper funnel and lower funnel channels
  • Both ‘direct response’ and branded campaign experience, and have driven meaningful results in both
  • Expertise in Excel (SQL is a huge plus), are comfortable working with large datasets, and have an in-depth understanding of statistical analysis (incl. common quant techniques such as regression)
  • Experience with Google Analytics and other relevant web analytics tools
  • A robust understanding of Facebook’s paid advertising platform, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns
  • Agency and team management experience
  • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment

Bonus Points:

  • CRM, referral program or loyalty program experience
  • Content strategy & SEO
  • Experience managing large teams across digital, out of home, and email marketing
  • Experience scaling influencer programs

 

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people that emulates all of our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all!  

We look at the necessities.We offer competitive equity/salary packages which include targeted annual bonuses, plus generous parental leave, a 401k, awesome health benefits, and open time off (yeah, we said it). You’ll enjoy top-of-the-line hardware and software, and have access to an annual personal Learning & Development budget of $1,000!

We offer all the head turning office things.We have endless office amenities but here are a few of the fan favorites - everybody gets access to an on-site gym & shower, endless snacks, cold brew on tap, and a cozy lounge completed with a Wii for epic Mario Kart tournaments. Plus there are plenty of dogs (to pet, not to take home).

We don’t forget the most important things.There’s a robust 360 review process, regular pulse surveys, and a focus on open communication. We also have annual employee check-ins to reflect back on achievements and plan for career growth. We’re always rooting for you.

Plus those special extra things.We keep things fun with frequent catered lunches, holiday parties, offsites, happy hours, and an annual retreat. You’ll get a sweet employee discount, as well as a monthly MeUndies membership to rebuild your underwear drawer with our top notch prints. 

 

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at MeUndies are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.