Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our Sr. Email & SMS Development, you will…

Be the technical subject matter expert in using Salesforce Marketing Cloud (i.e. ExactTarget) to implement and execute the B2C Email, Mobile, and Push marketing strategies and campaigns for our clients’ Marketing teams. Based on the feature roadmap and by collaborating with Marketing teams, product owners, the Salesforce platform team and other engineering teams, the Lead Developer will perform hands-on technical development for all projects related to Salesforce Marketing Cloud using AMPscript, JavaScript, HTML and CSS, SOAP/REST APIs, Email Studio, Automation Studio, Journey Builder, Mobile Studio etc. as necessary.

You’ll have experience configuring and customizing data for Salesforce Marketing Cloud. The developer is knowledgeable in subscriber management across channels and can troubleshoot various programmatic languages that guide the design of both tactical and strategic email campaigns. The Lead has experience as a developer for Marketing Cloud creating personalized, dynamic messages, landing pages, makes use of Marketing Cloud scripting languages, and is experienced with data configuration, manipulations and advance segmentation, as well as reporting and analytics. The Lead Developer has at least 4 years of experience developing for Marketing Cloud and associated tools. 

Be Accountable and Responsible

  • Administer the client’s Salesforce Marketing Cloud
  • Manage email and SMS execution across assigned larger, more complex clients
  • Coordinate and oversee email and SMS execution tasks to ensure work is completed on time, to standard, and without error
  • Configure, set-up data and maintain models (data extensions, shared data extensions, Contact model).
  •  Configure data import.
  • Work with customers and platform data (SQL, system data views, Send Log).
  • Write advanced SQL, including join statements and stacked queries.
  • Create dynamic, personalized marketing assets using various scripting languages like HTML, CSS etc.
  • Build Marketing Cloud web experiences(data forms, custom preference pages).
  • Ability to explain subscription management and deploy business solutions accordingly.
  • Work through and resolve scenarios using REST and SOAP API.
  • Automate email execution processes, activities, and reporting
  • Design emails and creative templates utilizing Photoshop or similar design applications
  • Design, develop, test, document, and deploy high quality business solutions in Salesforce.
  • Play a technical role in evaluating new CRM technologies/add-ons and develop plans for their implementation into Salesforce.
  • Provide on-going technical support.
  • Train other development resources on Salesforce development practices, as needed. Maintain alignment with Salesforce development best practices.
  • Advise on the implementation of tracking code
  • Troubleshoot email and SMS issues (platforms, HTML, rendering)
  • Work with internal and external IT resources to ensure essential technical steps are taken for proper email program setup and integration
  • Ensure all client emails comply with current CAN-SPAM and other email legislation
  • Ability to develop and deploy multiple email campaigns per day.
  • Ability to project manage multiple campaigns simultaneously.
  • Participate in or lead client meetings.
  • Speak as the Subject Matter Expert on relevant client calls.
  • Lead and coordinate in onboarding additional resources or partners on third-party tools as necessary.
  • Work with the Client Service and Business Development teams as an SME on additional platform capabilities to benefit our clients.
  • Understand Client Call Expectations/Processes.
  • Ability to lead client brainstorming meetings.

These are the qualifications we’re looking for

  • Bachelor of Science degree in a technical field such as  Computer Science, Computer Engineering, Electrical Engineering, and/or equivalent work experience 
  • 4+ years of overall hands-on experience with Salesforce Marketing Cloud Email Studio, Mobile Push, SFMC API, Data Extensions, Data Views, Automations, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking and Reporting.
  • 4+ years of hands-on experience (advanced level knowledge) of writing SQL queries.
  • 4+ years client-facing, customer service experience.
  • 3+ years of hands-on experience (intermediate to expert level knowledge) of writing AMPScript code.
  • Hands-on experience (beginner to intermediate level knowledge) of writing Server Side Java Script code.
  • Deep understanding, experience and ability to troubleshoot and resolve Mobile SDK, SFMC API or Automation triggered Email / Mobile Push Notifications issues.
  • Experience building, deploying, and testing responsive email and push notifications marketing campaigns.
  • Ability to interpret performance data and insights to make iterative optimizations to campaigns and tactics.
  • Solid technical skills and expertise with HTML and CSS optimized for email deployment with an understanding of the difference between coding for the web and coding for email.
  • Knowledge of Salesforce Sales Cloud / Service Cloud is a plus
  • Experience coaching junior developers and training non-technical partners in SFMC.
  • Hustle and willingness to learn: you speak your mind and welcome feedback to ensure your team’s output is the best it can be.
  • Required knowledge of email metrics reporting from ESPs and Google tags
  • English language fluency.
  • Software development experience is a plus.
  • Salesforce Email Marketing Specialist certification (required)
  • Salesforce Marketing Cloud Developer certification (preferred)
  • Strong experience with Adobe PhotoShop, Dreamweaver, and animated gifs/flash
  • Proficiency in Google Suite (specifically Google Sheets, Google Docs and Google Slides)
  • Understand partnership opportunities and identification processes
  • Advanced working knowledge of Google Analytics
  • Ability to work well under pressure and tight deadlines
  • Ability to work some after-hours and/or weekend support required.
  • Experience with complex data structures, data modeling and databases.
  • Experience with any Salesforce clouds.
  • Experience with any marketing automations tools/platforms.
  • General understanding of key digital marketing trends.

Compensation: $80,000 - $90,000

Salary differential is based on seniority, merit, education, training, and experience. MERGE’s career ladders reflect department growth from Associate through Partner levels, with details of roles and responsibilities associated with each level. New hires are assigned a job level within a particular position based on these criteria and salary is set within the job level based on these criteria. Growth from one level to the next occurs when employees master their role and are promoted to the next level, generally during salary review cycles that are posted in the employee handbook.

#LI-DP1

#LI-HYBRID

And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in MERGE’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.