Celebrity and Media Relations Manager

Mumbai, India


Mercy For Animals aims to construct a compassionate food system by reducing suffering and ending the exploitation of animals for food. We envision a world where animals are respected, protected, and free.

As a leading farmed animal advocacy organisation, we know that achieving this goal requires a diverse, inclusive, and collaborative work environment—one that welcomes and sparks new perspectives and innovative ideas. If you are passionate about our mission, driven to make a big impact for animals, and eager to be part of a dedicated team, join us!


We are currently seeking a celebrity and media relations manager to join our engagement team. In this role, you will implement and guide strategy for Mercy For Animals’ celebrity and media relations in India, fostering a strong, consistent brand and following and productive external engagement with a diverse network and constituent base.


You will do invaluable work:

  • Create, implement, and execute a communications strategy to develop Mercy For Animals’ recognition in India as a leading organisation for farmed animals in the country
  • Manage the development, distribution, and maintenance of all print and electronic content, including our main website, press releases, newsletter, and blog
  • Develop and cultivate strong relationships with entertainment and media professionals, such as film and television executives, celebrity management agents, and journalists
  • Oversee, implement, and evaluate engagement and public relations communications in India, driving strong regional feature coverage and using local and global content aligned with global messaging guidelines
  • Pitch our campaigns, investigations, and videos to news-media outlets
  • Serve as a spokesperson for Mercy For Animals in India
  • Develop and cultivate strong relationships with celebrity management agencies and journalists who cover celebrities, enlist celebrity support, and generate media attention to promote Mercy For Animals India programmes and campaigns
  • Design print and video campaigns for celebrities, finding innovative ways to recruit celebrities for Mercy For Animals India’s campaigns
  • Perform any other duties assigned


Your qualifications will take our communications to the next level:

  • Degree in communications or a related field or equivalent experience
  • Minimum of five years’ communications-management experience
  • Minimum of three years’ experience in celebrity and public relations (managing ad shoots, recruiting celebrities, coordinating with celebrity public relations firms or managers, etc.)
  • Excellent written and spoken communication skills, with an ability to publish quality content
  • Experience managing social media platforms with a large following
  • Strong understanding of the news-media industry and issues concerning plant-based eating and animal welfare
  • Ability to work collaboratively, take direction, demonstrate initiative, and represent Mercy For Animals professionally
  • Ability to travel without much notice
  • Support for our philosophy and ability to professionally advocate our positions
  • Commitment to the mission and values of the organisation
  • Commitment to continued personal, organisational, and movement-wide growth in diversity, equity, inclusion, and justice principles


Application Details

We consider traditional and nontraditional qualifications and carefully review each application, resume, and cover letter. Feel encouraged to go outside a traditional cover letter and state how you would add to our culture; what we would gain from having you on our team; and how you align with our organisational vision, mission, and values.


Our Commitment to You

Mercy For Animals is a globally minded organisation. We are committed to the principles of equity and justice, and our culture celebrates authenticity—enabling every team member to shine. All employment decisions are based solely on individual qualifications, job needs, and job requirements, and potential team members of every color, orientation, age, gender, origin, veteran status, and ability are encouraged to apply. We strive to include candidates from historically marginalised communities and those from or in communities impacted by environmental, social, and economic injustice.


Come as you are, and help us transform our society and construct a truly compassionate food system.




Upto 8 lakh per annum


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