Mercato is the leading online marketplace empowering independent full category and specialty grocers – a $131B sales category in the US. The Mercato platform supports thousands of merchants through the entire ecommerce lifecycle and offers consumers a way to easily shop from their favorite local stores.
Mercato was founded in 2015, inspired by experiences Founder and CEO Bobby Brannigan had growing up working at his family’s independent grocery store in New York. He realized first-hand that the 40,000+ independent grocery stores in the US lacked the technology and infrastructure to keep up with the modern demands of consumers driven by e-commerce experiences.
Today, Mercato has hundreds of thousands of consumers using the platform as well as thousands of merchants. Mercato is backed by investors Greycroft Partners and Loeb.nyc.