Memebox is a global beauty platform with a portfolio of established K-beauty brands.  

Based in San Francisco with outposts across the world, including Seoul, Shanghai and Taipei, Memebox is bringing the agility of the K-beauty craze to a global audience through smart product development leveraging insights from its community, where users share beauty tips, tricks and product recommendations.

Since 2014, Memebox has introduced in-house product lines currently available in Asia, the United States and online: I Dew Care, Nooni, Pony Effect, I’m Meme and Shine Easy Glam.  In September 2018, Memebox launched Kaja, the first co-developed K-beauty brand with Sephora.

We are looking for a Director of Marketing to join our dynamic, fast-paced team in San Francisco. In this role you will report to the CEO, you will facilitate the continual growth of our brand and build a world-class marketing organization. We are looking for an executive with a proven track record of driving growth results for a high-profile brand. The ideal candidate will be a natural leader who is creative and isn’t afraid to take risks.

Overall Responsibilities:

  • Develop a strategy for the US that will yield sustainable sales, market share and profit growth
  • Define the consumer target and prime prospects for growth. Understand their values, behaviors, and needs (met and unmet) and the consumer journey.
  • You define the positioning of our US-focused brands: Kaja at Sephora, I Dew Care at Ulta and grow them through various marketing activities
  • We want to grow our brands with digital awareness and reach

Consumer Engagement Strategy

  • Define the consumer journey and create messaging strategy across all touch points in partnership with sales, brand/product development, e-commerce, and creative teams.
  • Own the strategy and development of PR, social and digital editorial calendars and influencer relationships.
  • Set business vision for content creation, targeting and distribution and act as a primary partner to creative on resourcing and execution.
  • Manage Marketing budget, building investment priorities based on business objectives and issuing spending guidelines to local regions.


Owned and Paid Media Strategy

  • Manage PR agency and communication strategy and foster key relationships with editors and makeup artists to maximize quality and quantity of coverage.
  • Drive strategy and content for social media platforms, focusing on increasing brand engagement metrics, sentiment, and share of voice.  
  • Develop influencer strategies to amplify Memebox’s brand story and awareness.

Campaign Management

  • Lead integrated 360 marketing campaigns from strategy to brief to execution that is innovative, on-brand, and align all cross-functional activities to drive engagement and deliver business objectives. Ensure cohesive consumer experience no matter where s/he experiences Memebox (in-store, online, social media, etc).
  • Partner with Brand / Product Development in the early stages of product development to ensure seamless handoff from concept to go-to-market.
  • Partner with Creative to generate first-to-market campaign ideas and compelling content.
  • Manage campaign budgets, ensuring appropriate resource planning and allocation across the year.

Consumer Insights & Marketing Effectiveness

  • Ensure all marketing efforts leverage consumer insights, address trends and serve the consumer and brand needs.
  • Lead cross-functional teams to continuously measure and improve campaigns and ongoing work, formalizing reporting of marketing effectiveness.
  • Assess and drive investment in and management of the appropriate analytic tools to optimize social media and influencer performance.


  • Act as a key organizational leader that champions internal culture aligned with the brand vision.
  • Help develop insight and skills across the organization to ensure Memebox is innovative in consumer engagement across media, social, influencers and experiential marketing.
  • Lead cross-functional workflow process to achieve marketing goals with clear ownership, deliverables, and accountability across the organization.

Who You Are

  • You are able to learn quickly and take initiative, as our company is dynamic and ever-evolving. To succeed in this position, the following qualities are paramount:
  • Extremely knowledgeable & passionate about beauty, digital and social media – a trend-hunter and culture-watcher
  • Creative & inspirational storyteller, always bringing fresh ideas to the table
  • Agile, open-minded and skilled at delivering in an entrepreneurial, fast-paced environment
  • Passionate about data-driven decision making, with a strong commercial instinct and obsession with the customer experience
  • Able to adapt well to shifts in strategy and meet changing deadlines and priorities
  • Exceptional attention to detail while managing multiple simultaneous projects
  • Excellent communication, project management, and time management skills
  • Strong analytical and problem-solving skills, balanced with creativity


  • Bachelor’s degree
  • A minimum of 10 years of related experience; beauty preferred
  • Proven track record of leading and developing a high performing team
  • Depth of experience driving 360 marketing planning and integrated marketing programming with proven results, leading with digital and social media
  • Strong examples of the ability to influence and build productive relationships internally and externally across, up and down an organization

Why Memebox?

  • The ability to disrupt the beauty industry
  • Work with and hire a world class marketing team
  • Monthly company happy hours / activities
  • 90% Medical, Dental, Vision premiums paid for employees, 75% for dependents / 401(k)
  • Pet Friendly office environment

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