Mediahub Worldwide is a global media planning and buying company with over 900 employees worldwide. We are an award-winning agency built for challenger brands – those disrupting the status quo and looking to reinvent how to reach consumers and measure success. Our smart and nimble team consists of key verticals including Insights + Action (Comms), P3 (Search, Paid Social & Programmatic), and our creative media group, the R+D (Radical + Disruptive) Lab, which specializes in working with avant-garde media partners to develop ideas that consumers seek out, share and talk about.
As one of the three major Interpublic media agencies (NYSE: IPG), we are powered by the buying and intelligence power of Magna Global and the data and tech backbone of Kinesso. We’re proud to have been named Adweek’s 2018 U.S. Media Agency of the Year and Ad Age's 2019 and 2020 Media Agency of the Year.
Our mission? To be an agency that attracts, retains, and promotes outstanding employees of all backgrounds, perspectives, and abilities while fostering an accepting, antiracist culture and atmosphere where all employees can do their best work and feel safe, fulfilled and appreciated. We hope you will join us!
Position Overview
The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Manager oversees analytic projects from conception to completion – managing and mentoring junior staff, serving as a point person with other teams, and providing clients results and actionable insights that help them achieve their business objectives.
Responsibilities
· Develop a deep understanding of client’s industry, business objectives and strategy, media plans, and consumer journey as context for analysis and reporting needs
· Assess client’s analytics needs and create measurement plans and learning agendas that complement multi-channel media plans and provide clients with actionable intelligence
· Build an understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, and the success of key media tactics including targeting via SCOUT (Mediahub quantitative surveying) or DMP’s/CDP’s, dynamic creative optimization, and TV advance audiences and earned media
· Serve as project lead on analyses performed by the group – develop project plans and manage work efforts of junior team members
· Demonstrate proficiency with SQL, Excel, Tableau (at least two of the three) and the ability to evaluate and manage junior staff’s work with the tools
· Become accountable for the quality of deliverables, including pertinent insights and actionable recommendations / Assume a lead role in presenting findings to media teams and clients
· Track project resources and progress against task plans to ensure on-time and on-budget project delivery
· Handle multiple projects (2-5) concurrently / Identify ways to improve analytic workstreams and efficiencies
· Responsible for 1 or more direct or indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels
· Serve as day-to-day contact with media teams and clients and participate in recurring and ad-hoc internal and client meetings / Develop reputation as a trusted partner
· Manage research partners Mediahub engages with to deliver on measurement plans
· Actively seek out opportunities to perform next level (Associate Director) tasks
· Demonstrate a full understanding of Mediahub capabilities and how our analytic services fit into the broader client picture
Qualifications
· Education: Bachelor’s degree required (e.g., Statistics, Economics, Mathematics, etc.); advanced degree typically in a quantitative discipline desired
· Experience: Minimum of 4 years of experience in a professional services or corporate environment, preferably an agency; prior media analytics experience and knowledge of the media ecosystem
· Software: Ability to program in other languages such as SAS, SPSS, R and Python desired
· Facile with MS Office; including PowerPoint, Word and Excel
· Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium; familiarity with MTA providers like Neustar, VisualIQ, C3
· Experience with audience tools such as SCOUT (Mediahub quantitative surveying), Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects, YouGov, Dynata, Survata; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
· Ability to deliver compelling presentations and storytelling, which demonstrate the value of analytic deliverables
· Excellent verbal and written communication skills
· Solid planning, priority setting, time management and project management skills, with experience managing multiple projects and resources concurrently
· Team player - highly motivated and collaborative
· Good at developing relationships with cross-functional teams
· Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design desired
The salary range for this position is $120,000.00 - $150,000.00.
Where you are paid within this range depends on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as your background, pertinent experience, and qualifications.
Here at Mediahub Worldwide, we believe that being together in person creates an energy that allows for innovation and collaboration. With that said, we are committed to remaining flexible and embrace different ways of working. As of January 2023, Mediahub Worldwide has adopted a flex work model in which employees work from their dedicated office at least one day per week.
BENEFITS OF JOINING Mediahub Worldwide:
One of our primary goals is to support the health and well-being of you and your family. Our compensation plan includes the following benefits, in addition to many others:
- We believe that being together in person creates an energy that allows for innovation and collaboration. With that said, we are committed to remaining flexible and embrace different ways of working. Mediahub Worldwide has adapted a flex work model which requires you to be within commutable distance of your dedicated company office (within 2 hours).
- Healthcare Options
- Medical
- Dental
- Vision
- Prescription Coverage
- Dependent and Health Care Flexible Spending Accounts
- 401(k) savings plan with company match
- Unlimited PTO and year-round “Summer Fridays”
- Paid family leave
- Health and wellness support including an Employee Assistance Program, Calm/Headspace discounts, parenting resources and more
- On-demand professional coaching
- Legal Assistance Plan
- Employee Stock Purchase Plan
- Exclusive discounts on cell phones, gyms, and everyday purchases
Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law.
You must be eligible to work in the United States to be considered for this role.
This job description is subject to change at any time.
Work is regularly performed in a professional office environment and routinely uses standard office equipment. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ACCESSIBILITY NOTICE: If you need a reasonable accommodations for any part of the employment process due to a physical or mental disability, please send an email to: disabilityaccommodations@mediahubww.com - please include your location in the subject line of your email (BOS, NY, LA, WNS, MPLS)
Mediahub Worldwide is an EEO/AA M/F/Disability/Vet Employer.
Mediahub Worldwide participates in E-Verify.
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pd