POSITION: Growth Marketing Manager - Healthcare Facilities
LOCATION: Santa Monica, CA, Austin, TX / Remote
THE COMPANY: MEDELY (www.medely.com)
Medely connects medical facilities with top-quality, pre-screened independent healthcare professionals. We believe that empowering healthcare professionals will bring more open, efficient, and increasingly higher quality to patient care. We are a team of sharp, entrepreneurial individuals who are redefining the way healthcare staffing is done. We are currently looking for candidates to join our growing team who share our enthusiasm for tackling today’s toughest challenges in healthcare.
Founded in 2016 and having recently secured their Series B, Medely is facing explosive growth in a $3.65 trillion U.S. healthcare market ripe for tech disruption (Forbes, 2019)
Medely’s staffing platform provides high quality, on-demand professionals to more than four thousand healthcare facilities in over 50 U.S. markets. Their network boasts over forty thousand selectively vetted and credentialed healthcare professionals including nurses, medical assistants, technicians, and specialists. Medely achieved a whopping 225% growth rate last year, with goals for 300% growth in 2020.
THE OPPORTUNITY: To support our mission to redefine how our healthcare industry works, you will be joining as a key member of our Marketing team and will own the strategy, creation and execution of growth initiatives for healthcare facilities across all Medely digital platforms, as well as be responsible for tracking the impact of campaigns and content based on a keen creative sense and an experienced use of analytics.
The Growth Marketing Manager is responsible for leading and contributing to projects that drive revenue growth. The B2B Marketing Manager will report directly to the VP of Marketing and be responsible for the development and management of broad-based B2B marketing programs, implementation and results. This person will manage marketing efforts for awareness and acquisition. They will manage lead generation, web site development and will assist with content curation/creation, and sales collateral. This high-impact role will work across functions and interact with clients, vendors, and senior leaders.
Who the ideal candidate will be:
An experienced marketer with 5-7+ years spent creating and implementing growth and marketing strategies based on data-driven insights
Able to assume the role of growth hacker and evangelist, blending positioning, messaging, and industry trends into a clear, tangible narrative
A data-driven marketer who is capable of managing the majority of the marketing funnel and has extensive experience with systems like Marketo and Salesforce
An expert email marketing manager and marketing operations ninja
Experienced in acquiring and increasing ARPU with ABM planning across small, mid, and enterprise organizations
A great collaborator as this person will work across multiple teams
Naturally curious and enjoy asking questions, understanding how companies prosper and pushing to ensure we are operating as effectively as we can.
Continually focused on the improvement of the brand and how we use marketing tools to engage with our customers.
Customer-centric and always striving to provide a flawless customer experience. This obsession to create high quality experiences is not limited to our customers, you treat everyone including colleagues with the same hospitality.
An expert in collecting, analyzing and internally sharing competitive intelligence
Willing to roll up your sleeves and execute!
What you will do
Work with the VP of Marketing to oversee creative execution of proposed growth strategy
Develop a deep understanding of our product and business strategy and customer needs, review/conduct competitive and market research, engage closely with our engineering, product and executive leadership team.
Develop the facility-facing product marketing deliverable plan and build a marketing strategy for the future of Medely’s growth
Within your first three months you will
Create a facility marketing strategy to grow the Demand side of Medely’s business
Define and implement how you will measure and report on B2B outcomes and contributions
Create and execute successful email marketing campaigns ensuring that certain metrics on clickthrough rate, open rate and conversion rates are met or exceeded.
Design and implement a competitive response program
Within six months you will
Be the first person in the company who the sales team goes to for marketing strategy and competitive input
Arm the Account Eexecutive team with the tools and conversations to convert prospects from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs)
Become an expert in our industry, including knowledge of our competitors
Create scalable processes that ensure best practices in lead generation and database management. Conduct complex data analyses
WHY MEDELY: BENEFITS & PERKS
Competitive Compensation: Based on experience and performance
Long Term Incentives: 401k
Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance
Flexibility: We believe that work/life balance is important, so we offer three weeks of vacation and ten paid holidays
Energetic team environment
Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry on a national scale!
Ownership: Drive meaningful business impact through Medely’s Content Marketing and team that you’ll help build and define!
We're an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.
Medley does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency or outside recruiter without prior approval from a member of the Medely Human Resources or Recruiting team to be unsolicited and gratuitous, and such submissions will not be recognized by Medely for purposes of “ownership” of the candidate.