If you consider yourself an expert in conversion optimization, thrive on segmenting and evaluating customer data into actionable recommendations, and enjoy working in an entrepreneurial and nimble environment, then we’ve got the job for you! We’re currently looking for a savvy Product Marketing Manager to join our marketing team. This person will manage our referral marketing campaigns, optimize landing pages, and develop new pricing frameworks to drive customer conversion.

Responsibilities:

  • Lead Referral campaign strategy, execution, and daily management/optimization to drive ongoing awareness and adoption of MealPal
  • Develop hypotheses for landing page optimization, user flow changes, and pricing tests to improve conversion
  • Design and execute tests with engineering, product, and design teams
  • Develop core positioning, key messages and international rollout strategy for new user flow experience changes
  • Manage tracking, reporting, and analysis and collaborate with data team to draw insights and continually optimize marketing activities

Qualifications:

  • 4-6 years of product marketing experience, preferably in a B2C environment
  • Sound knowledge in email marketing and/or signup/conversion funnels
  • Experience with A/B testing, messaging, and post-campaign analysis
  • A rigorous, data-driven, and highly analytical mindset
  • Outstanding and proven communication and organizational skills with a focus on teamwork, project management and follow-up  
  • Strong MS Excel experience required
  • Can-do, positive attitude; crazy hustle; ability to get things done; entrepreneurial mind-set
  • Passion for technology start-up businesses

Nice to Haves:

  • Prior experience working in a small startup environment
  • Prior experience working with subscription-based services

Compensation:

  • Competitive base salary
  • Meaningful equity and the opportunity to build something
  • 401(k)
  • Health benefits, paid vacation, free lunch & dinner
  • Opportunity to work with a smart, passionate team

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Apply for this Job

* Required
File   X
File   X