If you consider yourself an expert in conversion optimization, thrive on segmenting and evaluating customer data into actionable recommendations, and enjoy working in an entrepreneurial and nimble environment, then we’ve got the job for you! We’re currently looking for a savvy Marketing Manager, Conversion to join our marketing team. This person will manage our conversion marketing campaigns and optimize landing pages to drive customer conversion.

Responsibilities

  • Develop strategy and manage execution to drive conversion of leads
  • Manage testing, creative, operational, reporting workflow of campaign efforts primarily through email to drive conversion; opportunity to test and optimize other channels
  • Manage the leads segmentation strategy to support campaign testing and analysis
  • Work with creative team to develop a deep understanding of what resonates with prospective customers and optimize content/messaging accordingly
  • Own optimization of the new user signup flows; deliver a plan for continual testing and enhancements to drive KPI improvement
  • Monitor key KPI’s and collaborate with analytics team on custom conversion marketing analysis
  • Coordinate with internal stakeholders, including creative/copy, technology, product, and other departments to ensure consistency of marketing messages and user experience
  • Stay current on marketing trends and practices, focusing on how changes can help improve and optimize campaigns towards our target KPIs

Qualifications

  • 4-6 years of experience developing and executing retention marketing campaigns with demonstrable track record of success supported by ROI measurement, preferably in a B2C environment
  • Sound knowledge in email marketing and signup/conversion funnels
  • Experience with A/B testing, messaging, and post-campaign analysis
  • A rigorous, data-driven, and highly analytical mindset
  • Ability to juggle and coordinate multiple projects simultaneously  
  • Outstanding and proven communication and organizational skills with a focus on teamwork, project management and follow-up  
  • Strong MS Excel experience required. Experience with other data and analysis tools/languages (Google Analytics, SQL, etc.)
  • Can-do, positive attitude; crazy hustle; ability to get things done; entrepreneurial mind-set
  • Passion for technology start-up businesses  

Nice to Haves

  • Prior experience working in a small startup environment
  • Prior experience working with subscription-based services

Compensation

  • Competitive base salary
  • Meaningful equity and the opportunity to build something
  • 401(k)
  • Health benefits, paid vacation, and free lunch
  • Opportunity to work with a smart, passionate team
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