Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for a Digital Strategist to join our growing Consumer team leading integrated influencer campaigns.This is an excellent growth opportunity to bring innovative thinking to the ever-changing social landscape to our teams, campaigns and clients.

A few things to know as you’re applying:

  1. Team is everything. We cheer each other on and pride ourselves on being ego-less (or close to it). If you like being part of a supportive and inspiring group of people, there’s a good chance you’ll be a fit.
  2. Intellectual curiosity is rewarded, even more than raw intelligence. If you consider yourself a life-long learner, we’d love to chat.
  3. A sense of humor helps! We take our jobs very seriously, but we do not take ourselves very seriously and we like to have fun.

What You’ll Do:

As a Digital Strategist on our Consumer team, you’ll manage all aspects of integrated influencer campaigns from helping to craft the strategy to leading all aspects of the execution, as well as leading client communications and playing a key role in collaborating with paid and owned social partners.

In this role, you will work on one of the largest businesses in the Consumer practice: Beiersdorf, which consists of Aquaphor, Eucerin, Nivea / Nivea Men and Coppertone.

Responsibilities:

  • Inform influencer campaign strategies based on business needs, opportunities presented by ever-changing social landscape and previous learnings
  • Lead influencer relations including partner identification and vetting, outreach, negotiations, contracting, briefing, content review process
  • Lead influencer campaign reporting and push team to go beyond the metrics to share actionable learnings with clients
  • Work closely with paid and owned social partners to deliver campaign POVs to clients and negotiate necessary rights with influencers to deliver assets according to plan
  • Actively provide digital updates with Consumer team with the opportunity to take lead on client POVs that can be repurposed for clients across the practice
  • Serve as client lead on influencer campaigns including written communications and presenting on calls/meetings
  • Maintain strong connections with influencers and their agents
  • Work with junior teammates on campaigns and serve as their coach in the influencer space

What You’ll Bring:

  • 4-5 years of experience working in influencer / digital marketing, in an agency setting or in-house
  • Solid foundation in organic influencer relations including experience creating influencer campaign strategies and execution of all components
  • Basic understanding of paid digital and owned practices (experience working in an integrated agency setting is a plus)
  • Experience in client management and proven ability to lead client communications
  • Strong writing skills (social copy experience is a plus)
  • Strong analytical skills and experience tracking and interpreting data
  • Ability to motivate teammates and help them grow
  • Excellent time and project management skills
  • Solution-oriented mindset
  • Knowledge and constant pulse on cultural and industry trends
  • Experience and/or passion for the beauty / personal care space (is a plus)
  • Experience in managing/working with third party influencer vendors/networks (is a plus)
  • Experience with influencer tools such as Tagger (is a plus)

 

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Remote or in the New York office

If you plan on working remotely, we can accept applicants from the following states:

California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.

 

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