Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for a Vice President to join our growing Lifestyle team!

What You’ll Do:

As Vice President / VPGM here on the dynamic, ever-growing Lifestyle team at M Booth, you are responsible for running a section of the practice, growing pieces of business as well as overseeing + helping drive execution of client programs and development of your team.  You possess expert client relations and counseling skills, as well as both people and agency management skills.  This VP will work for Lifestyle brands and is expected to be media + influencer savvy, with the ability to provide strategic thought leadership to an account or multiple accounts from a 360 programming perspective.  You are expected to sell in new projects, identify new business and be fully capable to develop and lead strategic, thoughtful presentations.  As Vice President, you are mentoring and developing a team.

The VP/VPGM is expected to be tenacious in motivating teams, inspiring clients as you go above-and-beyond to understand their business and managing up in an effective manager to senior leadership.   


  • Serve as a leader in account management and team performance
    • Responsible for macro team deliverables and client communication
  • A strategic voice for the client
    • Provides high-level client counsel on program, setting strategies, manages client expectations and helping team problem solve/come to solutions
    • Challenger of status quo
    • Sell in and negotiate 360 client programs and budgets
    • Leads brainstorming for client programming as applicable
    • Oversees health of all client programming;
      • Sets teams up for success; pokes the right holes; is in tune with and ensures strong progress/movement and helps team overcome program challenges; ensures client expectations are appropriately set from the beginning of program inception
      • Ensures team is delivering on agreed-to strategies
      • Oversee the team leaders/drives of special events + experiential activations (virtual and in-person
  • Responsible for team updates on yearly plans and assignments
    • Identify and secure resources needed for clients, campaigns, and staff
  • Provide strong editorial support and strategic counsel to teams + clients
  • Supervise and direct account teams on communicating client deliverables
  • Serve as senior earned media + influencer strategy consultant for the team and client
  • Oversee and approve budgets, reviewing client invoices and resource allocation
  • Responsible for profitability of client accounts and overall practice
  • Set performance standards within the practice group + responsible for the professional development of individuals on the practice team
  • Responsible for the professional development of individuals on the practice team
  • Leads staffing, staff development, and revenue for the team
    • Collaborate with peers to determine staff and resource allocation against accounts
  • Participate in staffing decisions (candidate interviews and hiring)
  • Determine staff and resource allocation against accounts
  • Identify and secure resources needed for clients, campaigns, and staff
  • Ensures strong client/account health and lead team in providing client value
  • Maintains key relationships with clients
  • Identifies and assess new business leads, managing the creative and programming teams and leading new business pitches
  • A problem solver + mentor for the team, providing feedback and guidance

What You'll Bring:

  • 10+ Years of total experience within the PR space, working on 360 marketing programs (must have an understanding of digital marketing beyond earned media with ability to counsel clients in this space)
  • Expert-level client relations skills
  • Have a strong sense of gravitas and the ability to command a room
  • Deep client networks that span multiple verticals, but exposure to Consumer, Travel, & Retail brands is a plus
  • Travel from time-to-time for events and in-person client meetings is required

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: Remote or in the New York office

If you plan on working remotely, we can accept applicants from the following states:

California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Pennsylvania, Texas, and Washington D.C.


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