M Booth is looking for a Director, Digital Strategy to support its rapidly growing Lifestyle practice working on a range of wine, spirits and lifestyle consumer brands. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients.
The job requires:
- 6+ years of experience working in social media, organic or paid, in an agency setting or in-house
- Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks
- Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots
- Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results
- Has experience overseeing influencer marketing programs/campaigns
- Has experience overseeing paid social programs
- Experience managing digital initiatives preferred. Examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing
- Strong understanding of how digital and social media fit into the broader marketing mix
- Excels at client service and providing strategic, thoughtful counsel
- A great manager, good mentor and an organized, communicative project leader
- Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
- Can stay centered and work effectively in a fast-moving environment
M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.