ABOUT M BOOTH HEALTH: M Booth Health offers decades of experience leading communications for important milestones in medical and pharmaceutical innovation and public health combined with the award-winning creative and digital talents of consumer PR powerhouse M Booth. We are experts in sparking the conversations and connections that unlock better health for people around the world.
Position Overview We’re looking for an Senior Digital Strategist, Influencer Marketing who will provide digital/social counsel to our public affairs, social impact, and marketing communications clients; elevate and manage the digital presence for M Booth Health itself; and play the lead digital counsel role in new business presentations. With a strong understanding of healthcare regulatory guidelines, will develop digital plans that creatively connect health organizations and brands to the right online audiences, including patients, physicians, policy makers and payers—in a way that measurably moves minds and improves health.
Our Digital Strategy Associate Director will...
Be willing and able to both counsel and “do”—pivoting often from shaping innovative digital strategies to managing or implementing a digital campaign
Train and lead account teams to provide and implement cutting-edge digital solutions designed to advance health understanding and outcomes
Persuasively sell digital proposals and ideas in live presentations and in writing—often in competitive new business pitch situations
Know the Healthcare and Pharmaceutical guardrails that govern digital/social, yet have an innovation and risk-taking approach and spirit
Be Digitally Operational, providing accurate time and cost estimates for projects ranging from web design to social campaigns; manage those budgets through implementation
Use data/convert social listening to sound insights and strategies
Advocate for “always on” paid social strategies when appropriate
Four year degree
Must understand and have a portfolio of Healthcare and Pharmaceutical digital experience, including earned and paid social
8+ years of experience in digital health, ideally split between agency and in-house to reflect both perspectives
Solid understanding of both paid and organic
Effective presentation, training and client-facing skills
Stellar communication, verbal and written skills
M Booth Health is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.