M Booth is looking for a Director, Digital Strategy to support its rapidly growing Lifestyle practice working on a range of wine, spirits and lifestyle consumer brands. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients.


The job requires:

  • 6+ years of experience working in social media, in an agency setting or in-house
  • Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks
  • Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots
  • Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results
  • Has experience overseeing influencer marketing programs/campaigns 
  • Has experience overseeing paid social programs
  • Experience managing digital initiatives preferred. Examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing
  • Strong understanding of how digital and social media fit into the broader marketing mix
  • Excellent written, verbal communication and presentation skills
  • Excels at client service and providing strategic, thoughtful counsel
  • A great manager, good mentor and an organized, communicative project leader  
  • Good at time and project management
  • Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
  • Can stay centered and work effectively in a fast-moving environment

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