Maven is the leading women’s and family healthcare company. Named the #1 Most Innovative Company in Health by Fast Company in 2020, Maven advances women’s health, family planning, and diversity in the workforce by empowering parents to plan or start a family while growing their careers. Employers love Maven because it helps lower their healthcare costs while improving their ability to attract and retain women and working parents. Founded in 2014 by Katherine Ryder, Maven has raised $88MM, and is backed by Icon Ventures, Sequoia Capital, Oak HC/FT, Spring Mountain Capital, Female Founders Fund, Harmony Partners, and individual strategic investors Reese Witherspoon, Mindy Kaling, Natalie Portman, and Anne Wojcicki.

Maven is looking for a data-driven, Growth Marketing Manager to drive the creation, execution and analysis of our lead generation efforts to build our B2B pipeline and accelerate revenue growth. You will partner closely with our Marketing and Sales organizations to fill our inbound funnel through both digital and traditional channels, as well AMB campaign tactics to target strategic accounts. 

As the Marketing Operations Manager, you will:

  • Own the creation and execution of our demand generation programs to drive inbound leads across multiple channels
  • Manage all channels for lead acquisition, including email, SEM, SEO, paid social, display, direct mail and referral
  • Collaborate cross-functionally with our content, events and partnership teams to support lead generation efforts 
  • Partner with sales, product and marketing to create engaging content to drive top of the funnel leads
  • Set metrics to measure channel effectiveness and continually optimize paid efforts in order to prioritize spend efficiently
  • Continually test and learn, recommend new channels, acquisition approaches and A/B tests
  • Analyze data to prove ROI and manage dashboards/reports to track campaign success

We’re looking for you to bring:

  • 4-5 years of marketing experience driving demand generations programs for B2B
  • Deep understanding of performance metrics (CPM, CMI, CPA, CPC, CPL & LTV)
  • Experience with Hubspot and Salesforce preferred
  • Experience with website analytics, SEO/SEM, landing page optimization 
  • Experience in a highly analytical role
  • Execution oriented mindset - with the humility, drive, and scrappiness to get it done  
  • Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail

Benefits & Perks: 

Maven employees are united in their quest to improve the health and well-being of women and their families in our community. We seek to empower all of our team members to fulfill that mission and reach their full potential regardless of function, geography or experience level. That’s why we invest in our employees, who are our most important asset in achieving our mission. To that end, we offer:

  • Choice of great medical, dental, and vision insurance plan options, including a plan for which the premium for employees is 100% covered by Maven
  • 401(k) plan
  • Unlimited paid time off
  • Free One Medical membership
  • Monthly stipend for your choice of wellness benefits
  • Pre-tax commuter benefits  
  • 12 weeks parental leave and 2 weeks flexible time upon return
  • Annual professional development stipend
  • Access to the Maven platform service and free Maven appointments for employees, family & friends
  • Weekly team lunches and bagel breakfasts
  • Bottomless office snacks and regular happy hours
  • Annual company offsite
  • 1 month paid sabbatical after 5 years

Maven is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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