Who we are:
MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
It's a pivotal time for MasterClass – and we want you to be a part of the journey. With a HQ in San Francisco, offices in Beverly Hills and Waterloo, Ontario, we are looking to expand our team to support the business.
If you want to help make an impact on our members' lives – we want to hear from you!
We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to MasterClass, please apply for the role.
Position Overview:
We are seeking a visionary and strategic Director, Product Marketing to spearhead the development of the Product Marketing function at MasterClass. As our first Director, Product Marketing, you will have the unique opportunity to shape and build this critical function from the ground up, driving the success of our online learning platform through innovative product narratives and comprehensive marketing strategies. This role places a heavy emphasis on innovation, requiring a forward-thinking individual who can blend data-driven insights with creative thinking to influence product innovation and disrupt the online learning industry. You will be instrumental in shaping the future of online education, pushing boundaries, and redefining the way individuals engage with learning content.
What You Will Do:
- Function Development: Lead the creation and development of the Product Marketing function at MasterClass, establishing processes, frameworks, and best practices to drive the success of our online learning products.
- Strategic Planning: Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention, aligning with MasterClass's brand and overarching business goals.
- Influencing Product Innovation: Collaborate closely with product development teams to influence the direction of our product offerings, leveraging market insights and consumer research to identify opportunities for innovation and differentiation.
- Analytical Insights: Utilize data-driven insights to inform decision-making, identify market trends, and optimize marketing campaigns for maximum impact and ROI.
- Creative Campaign Development: Lead the development of fully integrated high-impact marketing campaigns, leveraging insights and data to craft compelling narratives and creative assets.
- Cross-Functional Collaboration: Collaborate closely with product, design, engineering, and marketing teams to ensure seamless integration of product marketing initiatives into overall product development and marketing strategies.
- Performance Analysis: Establish metrics and KPIs to track the performance of product marketing initiatives, providing actionable insights and recommendations for continuous optimization and improvement.
- Team Leadership: Build and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and excellence.
About You:
- Visionary Leadership: Visionary leadership and strategic thinking, with the ability to conceptualize and build new functions or departments from inception.
- Analytical Skills: Strong analytical skills, with the ability to translate complex data into actionable insights and strategies.
- Creative Thinking: Demonstrated ability to think creatively and develop innovative marketing campaigns that resonate with target audiences and drive engagement.
- Product Marketing Expertise: Extensive experience in product marketing, preferably in the technology or digital media industry, with a strong understanding of consumer behavior and market dynamics.
- Strategic Planning: Exceptional strategic planning skills, with the ability to develop and implement comprehensive product marketing strategies that drive business growth and achieve key objectives.
- Cross-Functional Collaboration: Demonstrated ability to collaborate effectively with cross-functional teams to achieve shared goals and objectives.
- Communication Skills: Excellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively.
- Leadership Abilities: Strong leadership skills, with the ability to inspire and motivate teams to achieve excellence and drive results in a dynamic and fast-paced environment.
- Passion for Learning: Passion for education and MasterClass's mission of unlocking human potential through online learning and personal development.
Why Join MasterClass:
- Impact: Be part of a mission-driven company that is democratizing access to genius and empowering individuals worldwide to pursue their passions and unlock their potential.
- Innovation: Join a team of innovators and disruptors who are pushing boundaries and redefining online learning for the 21st century.
- Growth: Enjoy ample opportunities for professional development and career advancement in a rapidly growing company that values creativity, collaboration, and continuous learning
- Culture: Experience a vibrant and inclusive culture where your contributions are valued, and your creativity is celebrated.
At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.
The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.
