About Us

Figure Markets is democratizing finance through blockchain. We’re building the exchange for everything - a decentralized custody marketplace for crypto, stocks, bonds, credit and more. We’re bringing best in class leverage, margining and liquidity to our exchange, while offering our members extensive borrowing options and unique investment opportunities. Figure Markets puts our members in control of their assets and data, disintermediating legacy brokers, exchanges and lenders.

Figure Markets is built on the Provenance Blockchain and uses its native token, Hash, for gas and transaction fees on the exchange. Provenance Blockchain embodies truth over trust and provides a foundation for Figure Markets to bring transparency and efficiency in a new decentralized world. The Figure Markets team has executed over $30B in real world asset transactions recorded on Provenance Blockchain.

Figure Markets is backed by leading venture capital firms and strategic partners, including Jump Crypto, Pantera, Distributed Global, Faction Lightspeed, NewForm Capital and CMT Digital. Figure Markets was founded by a seasoned team of entrepreneurs and operators from tradfi, fintech and defi, including Mike Cagney and June Ou.

About the Role

As the Chief Marketing Officer (CMO), you will be instrumental in executing our marketing strategy to fuel substantial customer acquisition and propel growth across our decentralized exchange, borrow and invest initiatives. You will focus on two initial international crypto-centric market segments: institutional takers and disaffected retail. This will require a synergistic marketing strategy across both segments. You must have successful blockchain-native and/or crypto marketing experience for this role.

You will put in place an integrated marketing campaign incorporating earned media, direct, paid, social, influencer, content and communication. You will be driving and measuring these efforts, opportunistically building out the team to create scale commensurate with results.

What You'll Do

Developing and implementing a comprehensive marketing strategy aimed at bolstering member acquisition and growth across various brand and content channels.
Orchestrating the seamless integration of cross-channel campaigns across multiple teams and platforms within the sales and marketing ecosystem of Figure Markets.
Defining and tracking key content and marketing KPIs that align with core business objectives.
Providing regular reporting on vital campaign metrics and facilitating the exchange of information across Figure Markets and its business units as necessary.
Assisting in the development of customer profiles and propensity models to bolster both acquisition and retention efforts.
Collaborating closely with performance marketing and business-to-business marketing units to optimize marketing efforts.
Assessing resource allocation in conjunction with key stakeholders and overseeing internal marketing agency teams (creative and content) to ensure optimal performance.
Effectively managing marketing expenditure in alignment with business partners, optimizing investments with agencies and suppliers.
Actively participating in monthly, quarterly, and annual goal-setting sessions to drive strategic alignment and achievement of objectives.

What We Look For:

Minimum of 10+ years of marketing management experience, with a proven track record in a similar role particularly within the dynamic realms of growth-stage fintech or technology firms. At least 3 years of experience should be in crypto centric firms, ideally working in a leading exchange.
A Bachelor’s Degree is required. MBA preferred or equivalent work experience, with a blend of experience in both early-stage startups and established companies.
5+ years of social media management experience showcasing success in strategic content planning, audience engagement, and leveraging various platforms to amplify community-building efforts.
An assertive and action-oriented leader adept at prioritizing pivotal initiatives and catalyzing customer adoption of Figure Markets’ offerings. Proficient in making informed decisions autonomously, taking full ownership of strategy and execution.
A compelling storyteller with a talent for effectively communicating across diverse audiences globally. Skillful in articulating the value proposition of Figure Markets across a myriad of platforms.
Ability to clearly articulate and execute marketing strategy, including vision and strategy at the board level, with the added capability to simplify complex technical concepts for non-technical audiences through effective communication.
An entrepreneurial mindset characterized by flexibility, experimentation, and resourcefulness, including the ability to build things from scratch, iterate quickly, and pivot on the fly.
Proven ability to communicate directly and act as an active listener, coupled with the capacity to prioritize and handle several projects simultaneously in a fast-paced environment, while also building strong relationships and collaborating across multiple internal cross-functional teams.
Adept at striking a balance between qualitative and quantitative data in daily operations.
Proficient in leveraging data insights to tailor messaging and optimize campaign effectiveness through rigorous testing and piloting.
Demonstrates unwavering drive to achieve tangible results and generate overall value for Figure Markets.

Benefits and Perks

Competitive salary and growth opportunities
Company quarterly performance based bonus
Equity stock options package
Employer funded comprehensive health, vision, dental insurance and wellness program for employees and their dependents
Employer funded life and disability insurance coverage
Company HSA, FSA, Dependent Care, 401k, and commuter benefits
Up to 12 weeks paid family leave
In office, remote, and hybrid work location options
Home office and technology stipend for those working outside of a traditional office more than 75% of the time
Flexible time-off plan to empower employees to take the time off that they want and need
Continuing education reimbursement
Routine Team swag deliveries!

For CO, NY, CA and WA residents, the salary range for this position is $200,000 - 250,000/year plus a quarterly Bonus and Equity. Actual compensation may vary based on individual candidate experience and location.

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Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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