Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.

Manychat is a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners.

With 140+ teammates across three global offices — New York, Barcelona, and Austin — Manychat helps more than one million businesses worldwide interact with billions of customers in real-time at scale.

No matter the use case — generating leads, increasing engagement, providing 24/7 customer support, accepting payments, and beyond — Manychat helps businesses improve their ROI and grow faster.


Dynamic and results-oriented Principal Product Marketing Manager to focus on deepening our core messaging and driving our marketing for Manychat’s overarching product portfolio and proposition. With a strong PLG background, you’re able to translate the product value across many altitudes, from a high level view (eg at events, conferences and top-of-funnel content), down to everyday user interactions and experiments that have an impact on key business and product metrics. You’ll be responsible for building foundational processes and best practices, while also ensuring to remain flexible and revisit as we scale the team, operations and cross-functional collaboration. A successful candidate will have a significant role in shaping our direction and success.


  • Act as the voice of value propositions and positioning across the entire product portfolio, with a strong POV and messaging that drives awareness with target audiences.
  • Develop high quality, credible and valuable content that drives adoption and usage to drive both short-term interest and long-term brand awareness.
  • Own (internal) product roadmap communications - both sync and async - by consolidating release plans, telling a holistic story and ensuring that key stakeholders are aware of the value being delivered to customers
  • Identify ways to drive cross-sell across products across the right segments based on customer needs
  • Manage overarching product marketing-driven research prioritization and initiatives to support major business objectives. By communicating findings, you generate a better customer/market understanding and influence strategy.
  • Align and implement cross-functional programs with key stakeholders across the business


  • ~7 years of experience with at least 4 years of experience in B2B SaaS product marketing
  • Impact and action-oriented mindset with a track record to prove it
  • Able to operate autonomously in fast-paced environments where competitors, products, and customer segments are evolving quickly
  • Exceptional written and oral communication skills to effectively engage with partners, customers, vendors, and management.
  • Data savvy but know when to lean on qualitative insights or make decision quickly with limited visibility
  • Highly empathetic and curious. You strive to connect the dots and align stakeholders across differing viewpoints, cultures, and geographies
  • Ability to translate complex technical concepts into clear, compelling content.* A subject matter expert in your own right, but willing to be challenged and take on new perspectives and solutions that support the business
  • Fluency in English, both written and verbal, to effectively communicate with internal teams and external stakeholders.


We care about your growth, well-being, and comfort

  • Candidates outside of Barcelona can start onboarding and complete the probation period remotely with further relocation to the city for a hybrid work format.
  • Relocation support through airplane tickets, accommodations for up to three weeks, and a relocation bonus.
  • Professional development budget for relevant conference tickets, training programs, or courses.
  • Flexible benefits plan to choose the perks that fit your needs.
  • Health insurance including dentistry, psychology sessions, nutrition consultations, surgery, and travel assistance.
  • Free meals and snacks in the office.
  • Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.