Magic Leap is looking for a passionate DIY researcher who enjoys studying human behavior and uncovering core user needs to build world-changing products. Your job will be to help get it right across a 360 consumer spectrum - from strategy to product to message to use and everything in between.
You will work cross functionally with teams rolling-out research that informs marketing, product, studios, brand experience, developer relations, enterprise teams and more.
Key strategic research projects will define the user, unearth opportunity in the category, inform brand optimization and benchmark competitive excellence. It will include framing market opportunities and target segments; helping frame and focus product ideation, conducting go-to-market research to optimize value propositions, marketing messages and pricing strategies; and understanding and improving the consumer journey to purchase.
What we are looking for:
8 years experience in research with 5+ years applying your research skills in-house (client side) companies to solve real-world problems for consumers in global markets.
This role requires you to answer not only – What did we learn? But also - Why does it matter to know this? What should we do about it?
Experience with end to end engagement with teams that build products is a must, cross-functional collaboration is key.
A strong foundation of both traditional research techniques (e.g., brand tracking, portfolio optimization, segmentation, A&U, focus groups) up-front design thinking product development (ethnography, shadowing, co-creation, etc.)
Experienced with DIY insight gathering methods (e.g., social media analysis, crowd-sourcing, consumer communities, etc.).
Both vendor and DIY research aptitude, from inception through to completion, i.e. - you know how to write a questionnaire, program a survey, write a discussion guide, create or define stimulus, contact suppliers, you have processed and organized data, facilitated conversations, analyzed open-ends, raw data, interviews and transcripts
You have written reports, created visual presentations and succinct summaries, generated key implications/action items for teams and presented findings
Willingness to travel up to 20% of job, including global
CPG experience required
Experience in the tech industry is a plus
Experience on projects building new categories, and never been done consumer experiences a plus
In addition to consumer - experience with enterprise or developer targeted businesses a plus
Degree in Psychology, Sociology, Anthropology and/or other social sciences a plus
Advanced degree a plus
All your information will be kept confidential according to Equal Employment Opportunities guidelines.