Magic Leap is an eclectic group of visionaries, rocket scientists, wizards, and gurus from the fields of film, robotics, visualization, software, computing, and user experience. We are growing quickly, and this is the time to get on board and play a role in shaping the way people will be interacting with the world tomorrow.

Job Description

Reporting directly to the VP, Marketing & Operations, the Director of Marketing - Consumer & Enterprise will oversee and drive all marketing strategy for both consumer and enterprise audiences. Supported by a fast-growing team of marketing specialists, the Director level role will drive planning and execution against both audiences, work closely with Marketing Sciences team to define key targets within Consumer and Enterprise, and with agency partners in creation of tentpole and always on campaigns.

Ultimately, this person is responsible for developing and guiding marketing strategies and marketing plans that build brand awareness and drive demand resulting in revenue and profitability growth. This executive will be responsible for developing a clearly differentiated brand position for Magic Leap and implementing integrated marketing plans. Responsibilities include developing outbound messaging and positioning for new and existing products and driving worldwide launch and sustaining marketing activities for the product.

This person will have significant visibility within the Company with an objective to make a significant impact on the branding and marketing strategy on the Company’s core brand.

As an executive with consumer brand ownership and a demonstrated tact for enterprise marketing, this individual will work closely with all areas on both strategy development and business execution. Director will develop insights from segmentation and trends in the US and international markets and will direct go-to-market messaging, collateral, sponsorships, etc. This person will possess a strong, credible point of view on different segments and a complete understanding of the competition in consumer and enterprise software and electronics.

The priorities for the role include:

    • Developing powerful marketing initiatives to strategically position the Magic Leap brand within consumer and enterprise cohorts
    • Developing a best-in-class direct marketing and multi-channel marketing (retail partners) capability
    • Working with Marketing Sciences team to strategically shape Magic Leap’s understanding of consumers with timely, meaningful, inspirational and actionable consumer insights in order to drive better decisions, better products and opportunities that lead to increased sales and profits
    • Leading and developing a world-class, global marketing team, respected inside and outside Magic Leap
    • Championing the dissemination of best practices across regions, and supporting teams managing international rollout and expansion
    • Delivering marketing programs with operational excellence, with a global point of view, and a process tightly linked to the Sales, Sales Operations and Product Development teams’ activities.
    • Partnering with other areas to articulate marketing priorities, ensure adequate resources and funding are available and track results closely
    • Identifying areas of the business (products or geographies) where marketing activities can significantly move the needle and conduct fact-based experiments to test different approaches.
    • Oversee enterprise marketing strategy and work in collaboration with creative team and agencies to create new assets, update brand, and communicate guidelines across the company
    • Drive strategy for large-scale productions for Enterprise Marketing

 

  • Oversee enterprise specific marketing budgets and monthly/quarterly forecasting and actuals reconciliation

 

Experience

  • Experience leading enterprise and consumer marketing strategy for technology or consumer electronics brands
  • Creative and design eye with experience evaluating creative
  • Ability to build positive relationships across a matrixed, dynamic organization
  • Ability to collaborate while persuasively selling-in ideas
  • Excellent communication and collaboration skills
  • Microsoft office proficiency with advanced PowerPoint skills
  • Ten (10) years of professional experience
  • Five (5) years in agency management
  • Two (2) years of global branding or campaign management experience
  • AR/VR experience (preferred)
  • Experience working on global marketing strategy and localization of rollout
  • Can inspire teamwork and collaboration while advocating and being a good coach

Education:

  • BA/BS Bachelor's Degree in Marketing or related field
  • MBA/MA/MS Master's Degree (preferred)
  • Strong marketing grounding in classical brand management (FMCG) as well as an exceptional track record in new age marketing, including online and direct marketing

Additional Information

  • All your information will be kept confidential according to Equal Employment Opportunities guidelines.

Apply for this Job

* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Magic Leap, Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.