We are looking for a focused and proactive Digital Marketing Specialist to join our Marketing team. This person will be the glue that keeps our digital marketing efforts together. The qualified candidate will have experience in creatively managing various online marketing tools and work with internal teams to coordinate delivery of the company’s message. Our ideal candidate is an energetic, creative thinker with strong project management skills that's seeking a career they can grow with.
Work with Marketing team, Commerce/Sales, Creative, Analytics, and all internal business stakeholders to execute digital marketing programs and assets
Work cross functionally to coordinate new digital lead generation and email marketing programs.
Manages and updates product information, messaging and general content across all digital properties
Manages all PPC and Google Adwords Campaigns, as well as tracking results and ROI through Google Analytics.
Provides general support for internal stakeholders for digital marketing needs.
Assists in creating assets, content, and messaging
Responsible for SEO while maintaining, updating, and constantly taking efforts to take the company web sites to the next level
Understand and follow brand guidelines for digital marketing
Stay informed on digital marketing trends and best practices
Experience with inbound digital marketing, search programs, paid media, content syndication
Experience working in CMS systems
Experience with digital marketing analytics and reporting tools.
Web design, content creation and programing skills
Experience working in the tech sector a plus
BS/BA degree from an accredited college or university
3+ years experience in digital marketing, or account management within a digital agency
Strong project management/organizational skills required. Formal PMP certification is a plus.
Experience executing best practices in multiple digital functions including: web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics.
Knowledge of web fundamentals including web design principles and approaches, impact of various technical design choices, and their impact on the user experience
All your information will be kept confidential according to Equal Employment Opportunities guidelines.