Overview
At Maev, we believe dogs deserve a seat at the table. Or at the very least, nutrient-dense food that’s human-grade.
That’s why we’re relentless in our pursuit of better, faster, and smarter. As the first and only Human-Grade Raw Food for Dogs, Maev has been rooted in innovation since day one. We’re a brand built on the belief that “good” is never enough. That “normal” or “traditional” doesn’t always mean “optimal.” And that it’s better to live in possibility. For us, “impossible” is just a limiting belief.
We’re obsessed with radically improving the lives of dogs and dog parents everywhere.
With over 90 million dogs in the US, strong industry CAGR, an increased focus on nutrition, and traditional kibble losing market share due to lack of brand loyalty and poor quality, Maev is incredibly well-positioned to combine these strong industry tailwinds with a brand anchored in quality, transparency, and emotional connection.
As of 2023, Maev is the #1 fastest growing, most disruptive brand in the hyper-competitive category of Pet — and the 38th fastest growing private company in America.
Our team is made up of thought leaders, risk-takers, tastemakers, disruptors, creatives, critical thinkers, and, occasionally, dog people. We attract top tier talent from the most successful, differentiated, fastest growing, and most innovative brands and organizations in the world. We win awards, we’re ambitious, and we’re on the map. We built this thing from scratch. (And we’re just getting started.)
Join us.
Role
Maev is seeking an organized, outgoing, proactive and execution-minded individual to join our team as a Manager, Search Strategy.
This position is responsible for developing and executing comprehensive search marketing strategies that encompass paid search, search engine optimization (SEO), and affiliate marketing efforts. This role involves conducting market research and competitive analysis to identify opportunities for optimizing the company's online presence and driving new subscribers.
This role supports the Growth Marketing team and reports into the Director of Growth Marketing, and requires someone who is comfortable building strategies, executing and diving into analytics.
Key Responsibilities
Strategy:
- Develop and oversee search strategy by utilizing channels such as paid search, affiliate and SEO
- Recommend budget allocation across paid search and affiliate channels to leadership
- Lead strategy recommendations and discussions, taking into account industry trends, competitive landscape, and emerging technologies to continuously enhance campaign performance and innovation.
- Stay up-to-date with industry trends, new ad formats, new ad channels and digital marketing best practices to ensure our strategies provide continual growth
Tactical Execution:
- Own the execution of search performance marketing strategies across paid search, affiliate and SEO
- Own and monitor channel performance metrics such as CPA, ROAS, sessions, conversion, CPC & CTR
- Work closely with affiliate agency to ensure strategy alignment and performance
- Work with the creative and brand marketing team to ensure messaging & visuals across channels are consistent and aligned to brand guidelines
- Collaborate across all functions including Creative, Marketing, Finance, Digital & Operations
- Weekly reporting against KPIs as well as monthly leadership reporting to both internal and external stakeholders
Qualifications & Experience
- BA/BS required
- 4+ years of hands on keyboard paid search experience in a consumer brand or CPG focused agency
- Experience with keyword research, ad copywriting best practices, and landing page optimization
- In-depth knowledge of paid search platforms, including Google Ads and Microsoft Ads, and how AI is impacting them
- Understanding of media measurement norms, evolving landscape, and industry standards
- Analytical skills and proficiency in paid search tools and analytics platforms, including Excel and/or Google Sheets
- Ability to manage multiple relationships and projects simultaneously
- Excellent organizational and communication skills, high emotional intelligence
- A strength for connecting people and building relationships in small teams
- Resourceful and highly collaborative team player who thinks creatively, has high attention to detail and quality, and who can work with a cross-functional team that is trying to move as quickly as possible.
- Dynamic and outgoing, with a natural skill for building long-lasting relationships with customers and partners
- Strong work ethic, intellectual curiosity, and commitment to continuous improvement
About You
- You are analytical and a creative problem solver by nature.
- You embody ownership and execution at all levels.
- You are energized by difficult and ambiguous problem spaces.
- You take on obstacles with determination and excitement.
- You pride yourself on personally making an impact on a business’ trajectory.
- Your past employers and teammates will say, “[insert your name] will be the most impactful hire you ever make.”
- You can manage up and self identify
- Lastly, and most importantly, you are insatiably curious, kind and empathic. Your worldview is not insular, but expansive. You are ready to do something meaningful and impactful. And above all, you love to learn and get things done.
