#MaesaMagic   

Maesa is the world's largest independent beauty incubator, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with in-house marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide. 

About The Brand   

Hairitage, founded in partnership with Mindy McKnight of YT: @CuteGirlsHairstyles, started with a simple idea: delivering affordable, clean hair care formulas free from nasties and featuring naturally-derived ingredients for high-performing results. We are driven by our mission: create the first hair care brand that truly meets the needs of every hair type and texture offering modern, efficacious formulations you can trust. We design our products to cater to today's trending styles while addressing diverse hair care needs.   

About The Role   

We are looking for a passionate Haircare product developer with proven experience in beauty/CPG to join our innovation & incubation team to spearhead the strategy & development of new products for Hairitage. It offers a unique opportunity for someone wanting to leave their mark in the industry by leading innovation & product development. The ideal candidate is a trend savvy hair product lover that can help define & steer the innovation pipeline. This candidate is social savvy, obsessed with beauty products and brings a mix of creativity and love for data. This role will work closely with cross-functional teams including R&D, Regulatory, Supply Chain, Operations and the Go To Market brand team. This role is for someone who thrives in an entrepreneurial environment with the ability to work both independently as well as collaboratively with key cross-functional stakeholders and leaders. 

This role is based in NYC . 

Responsibilities   

Innovation Strategy:   

  • Drive creation, development & execution of innovation strategy + products for haircare and hot tools innovation, ensuring alignment with brand objectives 
  • Manage all aspects of product development lifecycle from concept to counter  
  • Utilize data-driven insights to identify opportunities for product innovation and market differentiation 
  • Identify white space opportunity & translate into meaningful NPD concepts 

Product Development:   

  • Product expert on formula, ingredients, benefits, usage & relevance to portfolio  
  • Present product concepts & development stages to leadership team, retail partners & brand marketing counterparts   
  • Spearhead creation of compelling product concepts, applying sharp copywriting skills to articulate unique selling propositions & brand narrative 
  • Manage the cross-functional team and processes, ensuring project stays on-time and hits GM targets 
  • Lead distribution of formula samples from lab partners and track and consolidate feedback in collaboration with R&D 
  • Responsible for hard and soft product claims on secondary packaging, assist Regulatory team with clinical substantiation process (hard claims) and advise on consumer perception substation process (soft claims) 
  • Collaborate closely with design to ensure aesthetics align with brand identity & resonate with consumers  
  • Support team in coordinating product samples for photoshoots, retailers, and marketing needs 

Market Research:  

  • Lead & present ongoing category trends, competitive intelligence and market analysis  
  • Collect & organize necessary product documentation to support Go To Market needs   
  • Partner with suppliers for innovation, trends, new technologies   
  • Ensure internal documents have most updated & accurate product information   
  • Leverage data analysis to inform product development decisions, ensuring that each product aligns with market demands and preferences   

Cross-Functional Collaboration:  

  • Foster a collaborative environment by working closely with cross-functional teams & key stakeholders, including Go To Market brand team, Project Management, Packaging, R&D, Regulatory, Sales, Operations & Buyers to ensure seamless execution of product launches 

Qualifications 

  • Bachelor's degree in a relevant field of study (business, marketing, product development, etc.) 
  • 3-6 years of experience in product development or similar for haircare and hot tools industry 
  • Data savvy: proficient in data-driven decision-making and utilizing data analytics tools (IRI, Nielsen…)   
  • Strong technical skills including Microsoft Excel, Word and PowerPoint 
  • Flexibility & resilience to work collaboratively in a dynamic, fast-paced environment 
  • Ability to manage multiple projects with varying launch dates simultaneously, all while meeting project deadlines on-time 
  • Exceptional project management and organizational skills with acute attention to detail 
  • Strong strategic, analytical, critical thinking, and problem-solving skills   
  • Excellent oral & written communication 
  • Creative thinker with a passion for driving innovation and staying ahead of market trends in the beauty industry 
  • Curious and comfortable asking questions 
  • Social media aware   
  • Collaborative team player & aspiring team leader   
  • Self-starter with can-do positive attitude and a roll-up-your-sleeves approach 

What We Offer  

$90,000/yr - $135,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.  

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.  

Our Commitment to You  

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.   

 #LI-Hybrid 

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.