ABOUT MAESA:

Maesa is the world's largest independent beauty incubator, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with in-house marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide. 

BRAND SUMMARY:

Being Frenshe is a brand dedicated to self-care & transcends the typical approach to product categories by treating wellness both inside and out. Fueled by the science of scent and self-care rituals, Being Frenshe is here to make wellness a part of your every day, all at an accessible price — founded by Ashley Tisdale, exclusively at Target.  

POSITION OVERVIEW:

Seeking a passionate beauty & wellness product development expert to join our innovation & incubation team! This role supports the strategy & development of new products from ideation to launch for Being Frenshe, offering an ideal opportunity for someone who loves both fragrance & product innovation. Our ideal teammate is a creative thinker with their finger on the pulse of beauty.  A wellness-minded, scent-thusiast with desire & agility to grow alongside an exciting brand. Open to immersing themselves in the life of Being Frenshe to help define & steer the innovation pipeline across beauty, wellness & personal care categories – driving Maesa forward as the leader in beauty & wellness incubation.  

MAESA'S CORE VALUES:

  • COLLABORATION: Creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. 
  • CURIOSITY: Inquisitive by nature and willingness to see different perspectives, being solutions-oriented while embracing new challenges, and learning along the way. 
  • GAME-CHANGING: Being proactive in identifying new opportunities for growth and improvement and having the courage to pursue new ideas and solutions, within a culture of agility and adaptability. 
  • CREATIVITY: Contributing to a culture that is dynamic, innovative, and forward-thinking, and that encourages leaning into creative potential and experimentation in order 
    to drive growth and successful outcomes. 
  • DISCIPLINE: Embracing focused, systematic, and goal-oriented behaviors with a disciplined and structured approach to create powerful outcomes.

PAY RANGE:

$68,000/yr - $78,000/yr. Exact compensation may vary based on skills, experience, and location. 

KEY RESPONSIBILITIES: 

Innovation Strategy:   

  • Assist in driving creation, development & execution of innovation strategy for Being Frenshe across categories, ensuring alignment with brand objectives & managing product development lifecycle from concept to counter 
  • Utilize data-driven insights to identify opportunities for product innovation and market differentiation 
  • Work with cross functional Being Frenshe team, SVP of Incubation & Innovation and founder partner to bring Being Frenshe brand vision to life 

Product Development   

  • Identify white space in market and/or brand portfolio and translate into meaningful NPD 
  • Develop comprehensive product, fragrance, design briefs that inspire creativity 
  • Spearhead evaluation of packaging, formulas & fragrances working closely with all stakeholders 
  • Partner with internal regulatory and R&D teams on claims and testing strategy; drive strategy forward 
  • Be internal product expert on formula, ingredients, benefits, usage, relevance to portfolio  
  • Drive product naming and copy writing on pack & all brand materials 
  • Collaborate closely with design team to ensure aesthetic aligns with brand identity   

Market Research: 

  • Track category data & trends, competition as our internal expert on competitive beauty & wellness landscape 
  • Manage competitive market brand portfolios and monitor new launches 

Process & Archival Support:  

  • Collect & organize product documentation to support go to market needs; maintain document accuracy 
  • Manage sampling for founder partner and brand marketing team, as well as retailer meeting prep  

Cross-Functional Collaboration:  

  • Foster collaborative working relationship with cross-functional teams & key stakeholders to ensure execution of development phases including R&D, packaging, sales, regulatory, project management, legal, brand marketing

QUALIFICATIONS AND REQUIREMENTS: 

  • Beauty, wellness, fragrance lover! 
  • Bachelor’s degree in relevant field (business, marketing, product development, etc.)
  • 2-4 years' experience in brand marketing, innovation, product and/or fragrance development. Experience in beauty, wellness or personal care categories preferred. 
  • Creative & strategic thinker with passion for driving innovation + staying ahead of market trends in beauty
  • A team player with an upbeat and positive attitude
  • Thrive in an entrepreneurial, fast-moving environment with ability to operate independently & cross-functionally
  • Strong analytic, organizational and communication skills with acute attention to detail
  • Great oral, written and presentation skills
  • Ability to process and interpret sales data (IRI, Nielsen, etc.)
  • Microsoft experience is a must

PERKS AND BENEFITS:

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off and a hybrid office setup, Maesa encourages wellness and balance among employees.   

#LI-Hybrid 

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.