Digital Marketing Specialist

Description Summary: The Digital Marketing Specialist is responsible for developing and implementing company digital marketing strategies, focused on supporting sales goals.  This role requires an analytical individual with a strong background in internet marketing focused on sales support. The DMS must have proven experience in devising and implementing digital marketing strategies, compiling, and analyzing analytical data, and working with industry related 3rd party research. A generalist background in internet marketing and/or specialized expertise in SEO, PPC, social media, content development, and/or other aspects of online marketing is required. The DMS’s world will be anything Digital but not excluded to traditional marketing methods - from lead generation, lead nurturing, partnership marketing, social media advertising, print advertising campaigns, email campaigns to website maintenance and updating.   

 Essential Duties:

The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties.

 Advertising/PPC 

• Communicate regularly to review the performance of Internet and Print marketing campaigns and provide recommendations for improvement.
• Provide recommendations to M3 sales teams and marketing department on the appropriate Internet marketing campaign components and budget requirements.
• Develop strategic processes and analyze return on investment (ROI) for custom marketing campaigns
• Perform ad-hoc reporting on an as-needed basis to identify performance gain or loss including mid-annual review on performance with suggestions to optimize campaign and upsell.

 SEO

• Support Internet marketing strategy and techniques with first-hand knowledge of SEO (including Local SEO), SEM, ORM, Syndication, Social, and Display.
• Ability to implement some recommended campaign changes, including on-page SEO (internal linking, H tags, adding alt tags, etc.).
• Make recommendations on appropriate page/content breakout to SEO team members.

Lead Generation/Nuturing

• Through marketing efforts, develop a regular pipeline of leads for sales to support their efforts in landing new customers for our products.
• Perform analysis of Internet Marketing related performance analytics and other data sets to determine M3’s campaign cost-per-lead, conversion rates, or other key metrics.
• Ability to work cross-functionally with department to implement recommended changes.
• Work to improve overall campaign performance.
• Work with marketing team members to implement and design content, social, paid and local to implement recommended changes.

Email Marketing 

• Working with the marketing team to develop and execute strategic email marketing plans and strategies.
• Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
• Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.
• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
• Design visually appealing email templates that are responsive across devices and browsers.
• Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement. 

Areas of Responsibility and Leadership:

• This position will serve as M3’s Webmaster keeping the www.m3as.com website current with relevant content, reflective of personnel changes, product offerings, case studies, “M3 in the news” content, and any other activities pertaining to consistent brand representation via the website.
• This position will actively participate in the creative aspects of M3’s audio-visual productions. The Editor/Audio-Visual Coordinator will provide and assist with the technology coordination and delivery and the Marketing Coordinator – Social Media will provide and assist in the production of audio-visual content, both working in conjunction with the Digital Marketing Specialist in adopting the creative content. 

Education/Training/Experience: 

• BA/BS in Computer Science, Marketing, Business, or other related degree with a minimum of 4 years corporate experience in Internet Marketing and Analytics; or a minimum of 4 years corporate experience in Digital Marketing.
• Experience with Web design and Internet marketing best practices including SEO, Local SEO, SEM and Social Media Marketing.
• Highly analytical; able to understand all angles of Internet Marketing and make recommendations to improve performance.
• Microsoft Excel experience a huge plus. Adhoc reporting may require pulling from multiple data sources (analytics, budget, and call tracking for example) to generate reporting.
• Experience dealing with hospitality clients a huge plus.
• High level of professionalism.
• Self-motivated with a positive attitude.
• Must have strong written and verbal skills in English and the ability to communicate effectively.
• Must be able to build and maintain positive business relationships with co-workers and other business contacts.
• Must have knowledge of a variety of computer software applications, especially in MS Office
• Proficient in Facebook Business / Ad Manager, Linkedin ads.
• Google Analytics certification a plus.
• Proficient with Email Editors (i.e. MailChimp, Sharpspring), CRM systems, etc.
• Experience with traditional marketing methods a plus, as this role will most likely be a blend of both traditional and digital.
• Excellent with editing/grammar/spelling.

Physical Requirements:

• Ability to sit and/or stand for extended periods.
• Ability to perform work on a computer for extended periods.
• Ability to work in the office 3 days a week regularly, or pivot to working at home should emergency situations arise.
• Ability to travel in representing the company’s interests required.
• Ability to attend work per assigned schedule and attend meetings with excellent attendance and punctuality.
• Ability to bend and lift up to 25 lbs.