Who we are

M1 Finance has created a personal wealth-building platform made for the modern era, uniting personal perspective and automated ease. We seamlessly combine free investing, low cost borrowing and digital checking all in one intuitive, automated Finance Super App, and we’re driven by a mission to empower personal financial well-being. We believe that financial well-being is fundamental to overall well-being, and we strive to deliver products that are simpler, smarter, and stronger than those created by our boring, entrenched, and slow-moving competitors in the personal finance industry. 

Our clients have already trusted us with over $4 billion of assets, we’re currently helping hundreds of thousands of people grow and manage their wealth with our industry-leading automation and tools, and we’re adding thousands of new clients every day.  

We’re looking for passionate people who want to improve and build on what we’ve created and take responsibility to help others build something meaningful and sustainable for their futures. 

We mean it when we say, “M1 is yours to build.”

If this sounds interesting to you, read on!

What we’re looking for 

We are looking for a passionate, detail-oriented, analytical, resourceful, charismatic, and customer-centric acquisition-focused growth marketer to join our Marketing team.  

This role will be responsible for identifying, testing, and establishing new marketing channels to drive customer acquisition and complementing our existing digital strategy. Additionally, you will manage key projects to drive our strategy cohesively across all channels. This role will work across the marketing team to bring target users to M1 Finance. It will involve both day-to-day hands-on and high-level work in strategizing how best to acquire high-value clients across our portfolio of products. You will deeply understand our target customers and identify appropriate channels to reach them, build the business case to test new channels, evaluate and select vendors as appropriate, work across multiple teams to develop great creativity and execute with clear KPIs. When successful, you will scale and optimize channels while continuing to look for new growth opportunities.

Our ideal candidate is a Swiss-Army-Knife acquisition growth marketer with 4-7 years of agency or equivalent brand-side experience including work in several offline channels while also having a deep familiarity with digital channels. Bonus points for those with direct experience managing large-scale TV/OTT, radio/streaming audio, or direct mail marketing programs.

The successful candidate will be able to deeply understand our customer motivations, be a data-driven numbers guru, and able to work cross-functionally to develop world-class creativity. You have a successful track record of meeting and exceeding goals while designing & driving high-performance programs in a fast-paced environment, with a strong understanding of the supporting data & systems. You can work effectively with internal and external partners and find the right combination of resources to get things done efficiently and effectively.

 What you’ll do 

  • Drive and lead acquisition marketing in emerging channels, largely offline but in conjunction with our digital strategy in a customer-first approach
  • Evaluate new channels and vendors (and build-buy decisions) to align with our acquisition strategy to acquire customers and potential assets efficiently
  • Develop and execute single and multi-channel pilots and tests to validate performance, efficiency, and strategic alignment 
  • Scale and automate successful channels with ongoing optimization and improvements in both output and efficiency KPIs, managing within budgets
  • Work with internal creative teams and external agencies to develop and deliver world-class TV/video assets and advertising, including brand awareness, educational, promotional, direct response, across multiple formats
  • Deeply understand our customer segmentation and targets and adapt for use in offline channels
  • Work with analytics, data science, and third parties to develop measurement methodologies to evaluate the success of offline marketing and its impact on the entire marketing mix

Qualifications

  • 4-7 years of experience in B2C demand generation, lifecycle, growth, or email marketing in a high-performing team and company or agency with aggressive growth goals
  • A track-record of driving business results through effective multi-channel marketing campaigns
  • Proven experience in managing, A/B testing, and scaling one or more acquisition marketing channels while staying on top of the newest trends and advances in digital and offline marketing (and the overlap of the two)
  • Equal parts strategic and tactical, with a proven ability to develop strategic marketing plans and rolling up your sleeves to make it happen
  • An analytical and structured thinker who can conceive salient ideas from complex information and clearly communicate those ideas to stakeholders
  • Skilled at planning, prioritizing, and executing simultaneous projects and activities, while in tight collaboration with key stakeholders
  • Takes as much pride in seeing their team win as they do in seeing themselves win.
  • An entrepreneurial mindset and willingness to challenge the status quo, while seeing the positive and opportunities in challenges
  • Experience and understanding of finance or the finance industry is a plus. Demonstrated interest in personal finance is a big plus
  • Direct experience with linear TV, connected TV, OTT, radio, streaming, direct mail, and/or OOH advertising and buying is a big plus
  • An entrepreneurial mindset and willingness to challenge the status quo, while seeing the positive and opportunities in challenges
  • This is a Chicago-based role

M1's Commitment to Diversity

M1 is proud to be an equal opportunity employer. We celebrate different experiences and we're committed to diversity, equity, and inclusion (DEI) at all levels of the company. Women, minorities, veterans, members of the LGBTQIA+ community, and individuals with disabilities are strongly encouraged to apply. With our three DEI task forces (internal education, recruiting, and community involvement), M1 employees and leaders set aside company time to tackle DEI projects and achieve goals every quarter.

Our Values

Our team embodies our eight core principles and if these principles speak to you – we’d love to talk with you.

  • Mission Driven: We will passionately apply ourselves to deliver immense value to our customers, knowing if they succeed, so too will the company
  • Extreme Ownership: We think and act like owners. Our focus is building long-term value, not scoring short-term marks. We own everything in our domain, including the outcome and everything that affects it
  • Boldness: We want to do things of consequence. Make a difference. We would rather fail at something meaningful than succeed at something trivial
  • Bias for action: The best way to make progress is to act
  • Economical: Efficiency is important, and we consider both the costs and benefits of our actions
  • Team-oriented: In working together, we maintain a low ego, make everyone feel welcome, assume good intent, trust one another, and seek out different perspectives. We empower our teammates to be at their best.
  • Challenged, but not overwhelmed: We are curious people who always want to grow. Growth happens outside our comfort zone. We achieve our potential through consistent, manageable growth
  • Integrity: We do the right thing. When we make mistakes, we own and correct them. We would be proud of our actions are shared with our family, friends, and strangers. Everyone can count on us to act according to our values, beliefs, and principles we state we hold. This trust must never be broken.

Our Perks

  • Competitive Pay and Stock Options
  • Comprehensive health, dental, vision, disability, and life insurance
  • Retirement benefit with employer match
  • Unlimited PTO
  • $500 to spend on home office equipment while working from home
  • Stylish M1 swag
  • Socially distant team outings, celebrations, and events
  • Transparent and open communication with leadership
  • Office in the Loop with a Game Room and Gym

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