At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Imagine a world where with a single app and affordable membership, you can easily choose between modes and get the right ride for your needs every single time - whether it's a bike, scooter, bus, train, or car. Bikes and Scooters create personal transit options that people love and cities need. We also connect people to Transit stops with a sustainable and affordable transportation option, making it more feasible to give up a personal car. 

We’re searching for a Director, Marketing to lead marketing efforts for our Transit, Bikes and Scooters (TBS) business, reporting to our VP, Marketing. You will be responsible for developing a cohesive marketing strategy across growth marketing, product marketing with elements of brand marketing to help drive acquisition, engagement, preference and loyalty. Partnering and managing cross-functional teams, you will work closely with central marketing, communications, product, the Head of TBS and other leaders within TBS to ensure all marketing is insight-driven, inspiring, and results-focused.

As a part of our TBS team, you will have a meaningful opportunity to expand on our vision to be the most widely used and loved multimodal transportation network in our markets. TBS is in startup mode within a growth-stage company and how we operate in local markets shifts rapidly. Like us, you continuously test and iterate and understand what it’s like to work in environments where change is constant.


  • Design and lead growth strategy by using owned and paid media channels to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way 
  • Develop positioning, messaging, and competitive differentiation that helps increase market share, fuels adoption and ensures a uniform and inspiring experience across channels (both in and out of product).
  • In collaboration with Regional Marketing, Brand Marketing, help build our national and local brand narratives and stories for multi-model user experiences
  • Define and mobilize the marketing strategy behind the broader mission of Transit, Bikes and Scooters as part of Lyft’s efforts to reach zero-carbon footprint
  • Assess the market, research, identify and leverages desires and trends of TBS Riders  across all markets for engagement as well as branding opportunities
  • Be the voice of the customer to guide the Marketing, TBS and Product organization, sharing brand data and insights 
  • Manage other Marketing teams cross-functionally to deliver campaigns and programs that deliver on business goals; also drive alignment with Product, Growth, Ops, Enterprise, etc.
  • Move with speed and agility to keep pace with a fast-moving and fast-growing business; be able to try new things and learn quickly


  • Close to 12 years+ growth marketing or product marketing strategy experience - additional experience in leading brand strategy high preferred
  • You create inclusive, culturally-aware acquisition and retention marketing campaigns inside of technology-enabled consumer companies, preferably within startup environments - experience outside of an agency setting is required
  • You’re well-versed in leading large cross-functional, collaborative teams as well as directly managing small teams. You’re an exceptionally strong collaborator that brings groups together to make impact 
  • You're quantitative by nature; make decisions supported by data, insights and metrics to empower brand strategy, test and measure to build compelling marketing programs that achieve measurable value
  • You’re resourceful, forward in thinking, drawn to building off of ambiguous and unsolved problems and have an "own the outcome" mindset. Familiar also with working in a startup, scrappy environment
  • You have a lot of exposure to influencing and partnering with a diverse group of stakeholders, able to partner with deeply technical as well as operational, business-minded leaders
  • You devote time to educating, mentoring and teaching partners the values and showing with numbers the impact and ROI behind marketing campaigns. You’re passionate about embodying the company’s mission, values into marketing strategy to "delight" customers. 


  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment  without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Apply for this Job

* Required

When autocomplete results are available use up and down arrows to review
+ Add Another Education
+ Add Another Employment

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Lyft are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.