Join a fast-growing portfolio of consumer digital media properties that total 50M+ users per month. LoveToKnow Media is looking to fill a highly impactful role on the Data Analytics Team that will ensure that qualitative analysis, UX research, and market insights are an essential strategic driver and core competency for our teams. This position supports LTK’s business and operations – it is not a design focused role.
The LTK Research & Insights Manager will be responsible for synthesizing and delivering compelling user research and insights across all our brands. You will support our efforts to build a more comprehensive pool of audience insights, recruit and participate in user interviews, and gather the qualitative data to support and shape product strategy.
As our Research & Insights Manager, you will:
Build and maintain a research toolkit, a library of user and market insights, and a database of potential research participants
Work with the Product, UX Design, and Data Teams to create a scalable cross-departmental insights program and process that builds a holistic perspective on current and potential users
Recruit and gather insights from users using a variety of research methods, including live interviews, surveys, and market studies
Organize collected data in reports and presentations, and develop clear narratives of findings
Work closely with multiple teams to help them use research insights to improve our products and content strategy
Act as an internal evangelist for customer and product research
Standout candidates will have:
A very strong data/ research background with demonstrated direct B2C experience.
Digital product/website experience.
BA/BS degree in social sciences: Sociology, Psychology, Human-Computer Interaction, or similar
At least 4 years of experience with collection, analysis, and governance of raw qualitative and quantitative data in the media or web content industry.
Experience with heat mapping & usability testing tools, such as UserTesting, Userlytics, HotJar, FullStory
Experience managing UX and data-related projects involving cross-functional teams
Proactive and independent personality with strong communication and storytelling skills
Willingness to perform a wide variety of research-related tasks, including recruiting participants
Curious, analytical mindset and empathy for user needs
Ability to collaborate and align with colleagues in a 100% remote work environment in United States and European time zones.