The SEO Specialist is responsible for monitoring and implementing SEO strategies for LoveToKnow Media. The ideal SEO Specialist will have a strong understanding of search engine optimization, both content with some technical, to support initiatives aimed to improve organic performance and effectively engage web users. This position reports to the Chief Content Officer and is based remotely.

Key Functional Areas of Responsibility

  • Develop and execute on site content improvements to enhance SEO and user experience goals
  • Perform keyword research to identify opportunities to optimize web content 
  • Evaluate and monitor on site technical improvements and Google Search Console technical error reporting
  • Design, evaluate and monitor SEO-based tests
  • Analyze keywords and SEO techniques used by competitors
  • Create reports that show progress for key SEO metrics
  • Guide the editorial and tech departments with various SEO improvement suggestions
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

 

Professional Competencies

  • Passion for SEO and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Prior experience in web user acquisition, content growth and SEO
  • Attention to detail and the ability to effectively multi-task
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Working knowledge of search engine optimization practices
  • Ability to think creatively and collaborate with the team on ideas

 

Professional Skills & Qualifications

  • 3+ years experience in Search Engine Optimization (SEO) 
  • Excellent communication skills
  • Highly proficient in the English language
  • Proven success working in a variety of website channels, projects, and lifestyle topics
  • Experience with website analysis using a variety of analytics tools including Google Analytics and Google Search Console
  • Proficient with popular keyword tools (AHREFS, SEMrush, SEOMonitor, etc)


About LoveToKnowMedia:

LoveToKnowMedia’s websites comprise one of the largest digital media companies in the US. Our family of lifestyle, educational & outdoor recreation brands provide best-in-class content every month to 30 million unique users and across 100 million page views. CEO Howard Love has founded or co-founded over 15 companies, and has invested in over 50 early-stage start-ups including OpenTable (IPO), Trulia (IPO), and HotelTonight. Howard Love is a frequent speaker, and recently published his debut bestselling book ‘The Start-Up J Curve.’ Learn more about LoveToKnow at www.lovetoknowmedia.com.

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